Computer Science, Graphic Design

Unity

The idea that certain elements belong together and that a visual is not just a sum of it’s parts, but a whole.

Proximity

Grouping items together for organization.

Repetition

Repeating colors, patterns, or shapes.

Alignment

Aligning edges or centers.

Continuation

Continuing patterns.

Scale

The size of an object or element relative to another.

Contrast

Adding a variable or object that is unlike or opposite to another within the work (Light x Dark).

Texture

Virtual elements that communicate real physical textures via the use of visuals.

Space

How you manage spacing in a work.

CMYK (color)

Cyan, Magenta, Yellow, Black (the printing process model)

RGB (color)

Red, Green, Blue (the light generated model)

Grey Scale (color)

Black and White

HSB (color)

Hue, Saturation, Tint

Red (representation)

Love, Blood, Fire, Intensity

Purple (representation)

Power, Ambition, Royalty

Blue (representation)

Sea, Sky, Tranquility, Depth

Green (representation)

Freshness, Nature, Money, Safety

Yellow (representation)

Energy, Sunshine, Cheerfulness, Brightness

Orange (representation)

Warmth, Creativity, Success, Happiness

Analogous Colors

Using colors that are next to each other on the color wheel.

Complementary Colors

Using colors on opposite ends of the color wheel.

Tone (color)

Adding gray to a color to create a shade that is less bright.