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Advertising of Prescription Drugs
Manufacturer to professionals
FDA regulations mandate both substance of information (to be included or not to be) in advertising and the manner in which it is presented (size of type, order of information)
True statement of information in brief
Violation of True Statement
Advertising false or misleading
Does not present a fair balance between side effect and contraindication information,
Fails to reveal material facts
Same scope, depth and detail of information for side effects and contraindications as effectiveness
Advertising Direct to Consumer
Advertisers may provide a summary of risks in audio or video form if there is adequate provision for the consumer to obtain full labeling information from 4 sources:
Referral to a print advertisement or available brochure
Toll free number
Internet web page address
Referral to a health care provider
Advertising - DTC
Manufacturer to consumer - non-product specific - institutional - does not mention the name of the manufacturer
Product specific must meet FDA regulations for advertising - written at a level consumers can understand
Device Definition
A device is:
Instrument, apparatus, implement, machine, contrivance, implant, in vitro reagent, or other similar or related article, including any component, part, or accessory which is:
Recognized in a National Formulary or USP or supplement
Intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease in man or other animals OR
Intended to affect the structure or any function of the body of man or animal and
Which does not achieve any of its principal intended purposes through chemical action within or on the body of man or other animals
And which is not dependent upon being metabolized for the achievement of any of its intended purpose
Classes of Devices
I - requires least regulations (pose least potential harm to users) - general controls are adequate - manufacturer’s register their facility, list their products with FDA, provide premarket notification where required, maintain records and reports and adhere to GMP - needles, toothbrushes, scissors, stethoscopes
II - general controls are insufficient to ensure safety adn effectiveness, have specific performance standards - insulin syringes, diagnostic reagents, thermometers, heating pads, infusion pumps
III - must have premarket approval, are life supporting or life sustaining, present a potential unreasonable risk of illness or injury - pacemarkers, soft contact lenses, replaceable heart valves
Devices
Post 1976 devices put into Class III until found otherwise
FDA may require recall, repair, refund or replacement. They can also seize, enjoin shipment, withdraw approval or reclassify
District Ethical Principles
A consensus of ethicists recognizes these:
Honesty
Promise-keeping
Nonmaleficence
Beneficence
Autonomy
Justice
Honesty
Our obligation to tell the truth in our dealings with others
Are we bound to do this in all circumstances?
Is it always in our best interest to “Tell the truth, the whole truth and nothing but the truth?”
Promise-Keeping
Most moral people feel an obligation to keep the promises they make.
Are we bound to keep them forever, even if circumstances change?
Are there some things we should never agree to do?
Nonmaleficence
Do not harm
Ever? To anyone?
Cannot we protect our family, our friends, our country?
Beneficence
Do good
Act in a positive way in our dealings with others
Prevent harm to others if it is in our power
At what personal and professional cost?
Autonomy
People have the right to live their lives the way they see fit, without the interference of others.
Are there limits to this right?
Where do we draw the line?
Justice
All people should receive respect
The benefits conferred upon one should be conferred upon all
Must all people be treated alike all the time?
Dilemma
What happens when one or more of these principles come into conflict in a particular situation?
Which principle is most dominant in you value system?
Which will do the most good?
Which will do the least harm?
Which are you willing to face the consequences of your actions for?
Cosmetic Definition
Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body or any part thereof for cleansing, beautifying, promoting attractiveness or altering the appearance
Articles intended for use as a component
Cosmetics
Premarket approval not necessary but manufacturers must substantiate the safety of product and its ingredient
Manufacturer does not have to follow GMP or register with the FDA (it is voluntary)
Manufacturer must:
Labeling-ingredients listed in descending order of amount contained in product
Have fragrances and flavors listed as such
Place ingredients on the outside of the package or container so the customer can read them at the point of purchase
Special warnings-self pressurized containers, hair dyes containing coal tar
Cosmetic Misbranding
Misbranded if:
Labeling is false
Misleads the customer
Lacks the required information
Label information is not clear enough to read and understood by average consumer
Violates the Poison Prevention Packaging
Cosmetics
If safety not yet determined there must be warning panel saying this
Cosmetic Adulteration
Adulteration if:
Contains poisonous or deleterious substances
Contains filthy or putrid or decomposed substance
Prepared under unsanitary conditions
Container contains a substance that may contaminate the contents
Contains an unsafe color additive but is not a hair dye
Food and Dietary Supplements
Nutritional Labeling and Education Act of 1990 prohibits disease prevention claims in food labeling unless they conform with FDA regulations - dietary supplements added in 1994 under Dietary Supplement Health and Education Act (DSHEA)
FDA will authorize health claims if the supplier submits a petition containing considerable information and evidence supporting the claim
Supplement Definition
Product intended for ingestion to supplement the diet and contains: vitamins, minerals, herbs, or other botanicals, amino acids, dietary substances for use by man to increase dietary intake, concentrates, metabolites, constituents, extracts, combinations
If its claims involve diagnosis, cure, mitigation, treatment, it is a drug
Supplements
Forms include
Tablets
Capsules
Powders
Energy bars
Drinks
Purpose (supplements)
To help ensure we get adequate amounts of essential nutrients or help provide optimal health and performance
They may also have unwanted effects on part of the population or may interact with certain drugs
Approval Process
Not evaluated by FDA for safety and effectiveness
Manufacturers have responsibility for ensuring products are safe and that label claims are accurate and truthful
After DSHEA - NDI’s must give pre-market safety notification to FDA
FDA’s Role
FDA can take actions against product that presents a significant of unreasonable risk of illness or injury
FDA has burden of proving this
Usually determined after the product is on the market - except NDI
FDA responsible for evaluating adulteration and misbranding
Firms cannot market contaminated products or products whose label contains information that is false or misleading
Cannot claim ingredients that are not actually present - labeling issue
FTC controls advertising regulations
Unreasonable Risk
Risk benefit calculation that weighs a products risk against the benefits under conditions of use recommended or suggested in the product labeling, or if silent, under ordinary circumstances
Feb 2004 FDA applied this standard to supplements containing ephedrine alkaloids
Supplement Claims
Product will benefit a classical nutrient deficient disease, prevalent in US
Describe role of supplement in affecting the structure or function of the body
Characterize the documented mechanism by which it acts to maintain structure or function claims
Statements describing general well being derived from consumption but product must contain a disclaimer
“This has not been evaluated by the FDA. Product is not intended to diagnose, treat, cure, or prevent any disease.”
Claims
Must have substantiation they are truthful and not misleading - FDA attempting to define substantiation - new focus in 2005
Looking at regulation and case law
Manufacturers must draft labeling claims carefully and review support for each claim - how it relates to a specific product, is scientifically sound and adequate
Reliable Scientific Evidence
Tests, analyses, research, studies or other evidence
Look at expertise of professionals (relevant area)
Conducted and evaluated in an objective manner by a qualified person, using generally accepted procedures
NDI’s
New dietary ingredients
Under DSHEA - dietary ingredients not marketed in US before October 15, 1994
Pre-market safety notification to FDA required (shifts burden of proving safety to the manufacturer)
Adulterated - unless contains only dietary ingredients present in food supply as food OR procide history of use or other evidence of safety when used under recomnmended conditions
Reasonably expect to be safe and provide information on which conclusions are based
Provide at least 75 days before produc goes into interstate commerce
Poison Prevention Packaging Act
Now enforced by Consumer Product Safety Commission
Requires: use of child resistant container for packaging some OTC’s and most prescription drugs the pharmacist will dispense to consumers
Manufactured so that 80% of children under 5 cannot open but 90% of adults can
Drugs dispensed only once in resistant containers or vials since continued use compromises effectiveness of container
Permits reuse of glass containers if they have a new closure
As of 1/29/02 oral dosage OTC’s switched from prescription must have child resistant caps unless falls under exemption
Reverible Containers Allowed
Pharmacist may dispense in reversible containers (closures child resistant when used on one side but not child resistant on the other ) if they are dispensed in a child resistant mode
Dispensing Exemptions
Drugs dispensed under a prescription are exempt if:
Physician prescribing requests
Patient requests
Request can be oral but pharmacist should document the requast
Can have patient sign statement that they requested
Poison Prevention Packaging Act
Patients may make a blanket request that all medications be dispensed in a noncompliant container
Prescribers may not
Manufacturer’s Exemption
Manufacturers may market one size of an OTC for the elderly or handicapped in a noncompliant package
Must contain statement this package for households without young children
If label is too small - contain warning - Not Child Resistant
If popular size - must also market in a child resistant form
Institutional Exemption
Drugs dispensed to institutionalized patients are exempt if administered by institution’s employees
Exceptions to Law
Sublingual nitroglycerine
Sublingual and chewable isosorbide dinitrate 10mg or less
Sodium floride products not more than 254 mg of substance per package
Anhydrous chloestryamine powder
Methylprdenisolone tablets no more than 84 mg of drug
Exceptions
Mebendazole tablets not more 600 mg
Betamethasone tablets not more than 12.6 mg
Potassium supplements in unit dose forms not more that 50mEq per unit dose
Etythromyacin ethylsuccinate granules for oral suspension and oral suspensions not more than 8g of erythromyacin
Colestipol powder up to 5g in packet
Etythromyacin ethylsuccinate tablets containing no more than 16g of drug
Preparations in aerosol containers intended for inhalation therapy
Pancrelipase preparations
Prednisone tablets not more than 105mg
Other Products Covered by Law
Furniture polish
Methyl salicylate
Sodium and potassium hydroxide
Turpentine
Kindling and illuminating preparations
Methyl alcohol
Sulfuric acid
Other Products Covered
Ethylene glycol
Iron containing drugs
Dietary supplements containing iron
Solvents for paint and other similar surface coating materials
Tamper Resistance
Federal Anti Tampering Act of 1982 - federal offense to tamber with consumer products
Tampering-improper interference with product for purpose of objectionable or unauthorized changes to the product
OTC’s, cosmetics, devices to be manufactured in tamper resistant packaging
Violation can be deemed adulteration, misbranding or both
Product has an indicator or barrier to entry which if broken or missing can reasonably be expected to provide visual evidence to consumers that tampering has occurred
Policy (FDA Enforcement)
FDA as a science-based law enforcement agency bases its enforcement activities on medical and technical evaluations of product safety and effectiveness and of statements in product labeling
3 sources of power: law passed by Congress; regulations promulgated by the FDA; policy guidance documents issued by the agency
Enforcement Objective
To make sure that food, drugs, medical devices, and cosmetics comply with the laws and regulations the agency enforces
They believe compliance will be achieved voluntarily
85-90% of inspections reveal substantial compliance
Enforcement powers are 2 kinds: administrative and judicial
Administrative Enforcement
Agency can exercise on its own
Tools:
Inspections
Inspectional Observations (Form FDA 483)
Warning Letters
Adverse Publicity
FDA initiated recall and monitoring company initiated recall
Delay, withdrawal, or suspension of product approval
Preclusion of government contracts
Detention and refusal of entry into US of imported products
Assess civil money penalties
Debar individuals and corporations
Devices
May also order a detention
Order a company to cease marketing a device
Tell users to stop using it
Order a recall
Order a company to repair, replace or refund a device
Biologics
May also order a recall
Revoke or suspend biologic licenses
Order the retention, recall, destruction, and cessation of manufacturing for human cell, tissue, and cellular and tissue based products
Informal administrative actions
Meet with company representatives to “encourage” voluntary compliance
Monitor voluntary compliance and corrective action plans
Obtain agreements to correct problems
Refer problems to state and local authorities to take enforcement action under state law
Judicial Enforcement Powers
Civil seizures
Civil injunctions
Criminal prosecutions
Seek court orders assessing civil money penalties
Under case law - equitable remedies
Restitution (refunds to customers)
Disgorgement (surrender of ill gotten gains)
Enforcement litigation is bought by the Department of Justice on a recommendation of FDA Chief Counsel
Prior Notice
First step in any enforcement action: gives prior notice of any alleged violation unless the agency believes these violations are intention, gross or flagrant or create a danger to health
Factors
6 Factors that help the agency decide if it is going to take enforcement action:
The seriousness of the problem
The number of people affected
The degree to which people would be affected
The strength of the evidence that laws or regulations are being violated
The likelihood of success in seeking to remedy the problem
The need for federal resources to resolve the problem
6 Factors that help the agency decide if it is going to take enforcement action:
The seriousness of the problem
The number of people affected
The degree to which people would be affected
The strength of the evidence that laws or regulations are being violated
The likelihood of success in seeking to remedy the problem
The need for federal resources to resolve the problem
what are the 6 Factors that help the agency decide if it is going to take enforcement action?
gives prior notice of any alleged violation unless the agency believes these violations are intention, gross or flagrant or create a danger to health
whats the first step in any enforcement action?
law passed by Congress; regulations promulgated by the FDA; policy guidance documents issued by the agency
(from Policy - FDA Enforcement) what are the 3 sources of power?
Honesty
Promise-keeping
Nonmaleficence
Beneficence
Autonomy
Justice
A consensus of ethicists recognizes these principles - what are they 6
I
(which class of device?)
requires least regulations (pose least potential harm to users) - general controls are adequate - manufacturer’s register their facility, list their products with FDA, provide premarket notification where required, maintain records and reports and adhere to GMP - needles, toothbrushes, scissors, stethoscopes
II
(which class of device?)
general controls are insufficient to ensure safety adn effectiveness, have specific performance standards - insulin syringes, diagnostic reagents, thermometers, heating pads, infusion pumps
III
(which class of device?)
must have premarket approval, are life supporting or life sustaining, present a potential unreasonable risk of illness or injury - pacemarkers, soft contact lenses, replaceable heart valves