PURCOM L3 : COMMUNICATION IN MULTICULTURAL CONTEXT

REVIEW

Culture

System of shared ideas, values, beliefs, attitudes and norms that guides what is considered appropriate among an identifiable group of people

Ethnocentrism

Is the use of one’s own culture and its practices as a standard for interpreting the values, beliefs, norms and communication of other cultures

Cultural Relativism

To understand the behavior of other groups on the basis of the context in which the behavior occurs rather than from the own frame of reference

Cultural Sensitivity

Being aware that cultural differences and similarities
between people exist without assigning them value

INTERCULTURAL COMMUNICATION

Refers to interaction with people between or from diverse cultures Jandt 1998

FORMS OF INTERCULTURAL COMMUNICATION
(JANDT,1998

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* Interracial communication
* Interethnic communication
* International communication
* Intracultural communication

Stage 1: Denial

The individual does not recognize cultural differences

Stage 2: Defense

The individual starts to recognize cultural differences and is intimidated by them

Stage 3: Minimization

Although the individual sees cultural differences, he/she banks more on the universality of ideas than cultural differences

Stage 4: Acceptance

The individual begins to appreciate important cultural differences in behaviors and eventually in values

Stage 5: Adaptation

The individual becomes very open to world views when accepting new perspectives

Stage 6: Integration

The individual starts to go beyond his/her own culture and sees himself/herself and his/her actions based on multifarious cultural viewpoints

Bennet and Bennet (2004)

THE DEVELOPMENTAL MODEL OF CULTURAL SENSITIVITY

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Avoid asking inappropriate or personal questions

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Avoid stereotyping or generalizing certain groups Keep an open mind and be flexible

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Avoid using jargon, cliches, highfalutin terms, technical terms, acronyms, and gender biased language

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Be sensitive, polite, tactful, and respectful at all times, particularly in relation to cultural practices, attitudes, and beliefs Learn and understand the value of diversity

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Develop intercultural skills

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Eliminate gender biased words or sexist language, particularly in writing

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In case you do not get the message conveyed by the person you are communicating with, request him/her to repeat the message or simplify it

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Learn to observe physical distance or space in dealing with other people

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Listen attentively when others are speaking

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Observe patience in listening to other people’s ideas, which may not be the same as yours

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Pay attention to your non verbal communication. Learn the non verbal cues of other cultures

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Respect a person’s right to confidentiality and privacy

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Show consideration.

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Speak gently and politely; never shout to be understood

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Stay calm, cool, and composed when you make a mistake or feel embarrassed by others.

GENERAL GUIDELINES FOR COMMUNICATING IN A MULTICULTURAL CONTEXT

Make positive interpretations of the actions and words of other people

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When you feel strange or uncomfortable about something being communicated by other people, request them to clarify their meanings and intentions before you express your emotions and ideas

WAYS TO AVOID GENDER- BIASED LANGUAGE

WAYS TO AVOID GENDER- BIASED LANGUAGE

WAYS TO AVOID GENDER- BIASED LANGUAGE

WAYS TO AVOID GENDER- BIASED LANGUAGE

WAYS TO AVOID GENDER- BIASED LANGUAGE