Bases for segmentation

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6 Terms

1
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What is profile segmentation?

segmenting the market based of their characteristics

2
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Examples of profile segmentation

demographic - age and gender

geographic - location

socio economic - income, social class

3
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What is psychographic segmentation

segmenting market based of the person themselves

4
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Examples of psychographic segmentation

lifestyle - activities/interests

personality

5
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What is behavioural segmentation

segmenting the market based off of someones behaviour

6
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Examples of behavioural segmentation

purchases occasion

beliefs and attitudes

usage

benefits sought