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attribution theory
we attribute behavior to internal dispositions or external situations
internal dispositions
that's just who they are
external dispositions
situational factors
additional factors influencing attribution
- distinctive vs. consistent
- consensus
- dispositional factors vs. situational factors
distinctive vs consistent
is this an isolated incident or does it occur often
consensus
are other people acting the same way
fundamental attribution error
when analyzing another's behavior we overestimate impact of personal disposition and underestimate the impact of the situation
actor-observer effect/bias
- tendency to attribute behavior of others to internal causes, while attributing our own behavior to external causes
- we blame the situation and make excuses
- ex: you trip and say it's the slippery pavement, but someone else trips and it's because they're clumsy
self-serving bias
- desire to perceive ourselves favorably
- ex: you got a "C" because the teacher is unfair
halo effect/bias
- tendency to allow one specific trait, or overall impression (of a person, company, or product), to positively influence overall judgement
- ex: teacher assumes well-behaved student is also bright and highly motivated before they have objectively evaluated student's capabilies
defensive attribution/just-world bias
- tendency to blame victims for their misfortune due to our fear of being victimized in a similar manner
- ex: what did they expect going out dressed like that?
false consensus effect
- tendency to see our own attitudes, beliefs, and behavior as being typical or common
- ex: political views, fashion sense
attitudes
feelings, based on our beliefs, that predispose our reactions to objects, people, and event
central route persuasion
based on arguments or the content of the message (info)
peripheral route persuasion
influenced by incidental cues such as speaker's attractiveness, celebrity, or being well-represented (images)
cognitive dissonance theory
we act to reduce dissonance we feel when a conflict exists between our attitudes, beliefs, or behaviors
conformity
- solomon asch
- adjusting to one's behavior or thinking to coincide with a group standard, yielding a real or imagined social pressure
- 75% of participants gave a wrong answer at least once
factors that influence group conformity
- feelings of insecurity
- group size (at least 3 people)
- group is unanimous
- admiration of the group's status/attractiveness
- low self-esteem
- no prior commitment to any other response
- strong cultural "respect" for social standards
- identify with each other
normative social influence
- conformity to social norms for fear of negative social consequences
- we want them to accept and like us
- peer pressure
- ex: laugh at jokes just because everyone else is
informational social influence
- conformity to social norms when one looks to others for guidance about how to behave in ambiguous situations
- we believe others have accurate information
- lack of info
- ex: having no idea what people are lined up for and just getting in line
stanley milgram
- obedience to authority
- "teacher" shocked "learner" anytime a wrong answer was given
- 65% of participants delivered all levels of shock
- people are likely to obey to authority because they are not the ones responsible for what happens
foot in the door
- asking a small request then a larger request
- ex: free trials, free samples
low ball technique
- tendency for people, who have already accepted favorable offer, to then accept an unattractive detail because it's introduced after deal has been made
- ex: salesmen and advertisers as they add additional expenses
door in the face
- disagree to a large request so more likely to accept a smaller, more reasonable request
- ex: asking for $100 but really wanting $50
ingratiation
- flattery
- opinion conformity
- self presentation
flattery
- focusing on positive elements to let individual know that you think highly of them
- ex: complimenting parents
opinion conformity
- agree with beliefs, values, and opinion of individual often allowing individual to "convince" you of their opinion
- ex: an interviewer asking if you think kids' mental health is important, you say yes whether you believe it or not
self presentation
- present yourself in a manner that will appeal to individual (dress, speech, attitude)
- ex: being nice to get more tips when delivering food
deindividuation
- people lose their sense of self and follow group behavior
- lose their individuality
- abandonment of normal restraints (act without thinking/going along with group)
- ex: food fight, yelling at referee
social facilitation
- individual's performance is improved by presence of others
- improves with an audience when task is easy
- gets worse with an audience when task is difficult (social impairment)
- ex: pool players who made 71% of their shots when alone made 80% when they had spectators
group polarization
- enhancement of a group's prevailing inclinations through discussions within the group
- may produce shift towards more extreme decision
- ex: rallies, being with people that share the same views as you
social loafing
- a reduction in effort by individuals when they work in groups as compared to when they work by themselves
- ex: group projects
groupthink
- when members of a cohesive group emphasize concurrence (agreement and harmony) at the expense of critical thinking in arriving at a decision
- ex: considering where to go on vacation and only considering the first option the group suggests
philip zimbardo
- stanford prison experiment
- power of roles
bystander effect
social phenomenon in which people are less likely to provide needed assistance when they are in groups, as opposed to when they are alone
altruism
self-less concern for well-being of others
social exchange theory
- social behavior is an exchange process aimed at maximizing benefits and minimizing costs
- weighing consequences of getting involved
- ex: seeing someone hurt on the street but not stopping because you're running late
reciprocity norm
- expectation that people will help those that have helped them
- need to give as much as we receive
- ex: gift giving, helping a friend move
social responsibility norm
- societal rule to help others who need help
- driven by expectations that you should help
- ex: children and elders need more help
stereotyping
- labels
- ex: "freshmen are annoying"
prejudice
- unjustifiable positive or negative attitude toward a group (often based on stereotypes)
- ex: age, race, sex, height, disability, income
discrimination
- unjustifiable and negative behavior toward the members of a group
- ex: freshmen are not allowed to take AP Psychlogy
in group bias
- tendency to favor one's own group
- ex: clubs, friendgroups
out group homogeneity bias
- tendency to view members of an "outgroup" as all being the same or similar
- ex: "men are all the same"
scapegoating
- prejudice provides outlet for anger/aggression by providing someone to blame
- ex: china was blamed for covid
social identity theory
formation of person's identity within a particular group is explained by social categorization, social identity, and social comparison
sterotype vulnerability
effect that people's awareness of sterotypes associated with their social group has on their behavior
self-fulfilling prophecy
tendency for people to behave as they are expected to
frustration-aggression principle
frustration creates anger, which can generate aggression
modeling aggression
a kid will see their friend/older sibling acting out or being aggressive, so they'll copy when they're frustrated
the social trap (prisoner's dilemmia)
situation where two parties (prisoners), separated and unable to communicate, must each choose between cooperating with each other or not
mere exposure effect
repeated exposure to new stimuli increases our liking of them
passionate love
focuses on emotions and physical attractiveness
companionate love
affection, trust, and concern for an individual's well-being