Objectives Review

Chapter 18: Creating Competitive Advantage (Part 4: Extending Marketing)

Chapter 7: Customer Value–Driven Marketing Strategy | Creating Value for Target Customers (Part 3: Designing a Customer Value–Driven Strategy and Mix)

Chapter 6: Business Markets and Business Buyer Behavior

Chapter 5: Consumer Markets and Buyer Behavior

Chapter 4: Managing Marketing Information to Gain Customer Insights

Chapter 2: Company and Marketing Strategy [Partnering to Build Customer Engagement, Value, and Relationships]

Chapter 1: Creating Customer Value and Engagement

Mastering Astronomy: Chapter 13 [Star Stuff] Assignment Questions

Mastering Astronomy: Chapter 12 [Surveying the Stars] Assignment Questions