non experimental methods

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Last updated 10:27 AM on 9/8/26
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12 Terms

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Naturalistic and controlled

Carried out in a naturall setting e.g. school, prison, shopping centre and the observer can either tell people they’re being observed (overt) or do the observation secretly (covert)

Example - parent/child observation and marshmallow observation

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Natural and controlled observations evaluation

high ecological validity - generalise findings to other real life settings

Variety of behaviour - study behaviour that cannot be manipulated in a lab

Extraneous variables - can’t control them e.g. temp, weather therefore difficult to determine the exact cause of a behaviour

Difficult to replicate - in natural setting the environment may have changed

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Controlled observations

Take place in controlled lab conditions

Researcher attempts to manipulate variables

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Controlled observations evaluation

easy to replicate - easy to check reliability due to high control

High control - make sure any unwanted extraneous variables have been eliminated

Demand characteristics - they know they’re being observed so more likely to change their behaviour (please you/screw you)

Lack ecological validity - environment is artificial so its not possible to generalise the findings to other situations

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Covert observation

Observation done secretly

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Covert observation evaluation

no demand characteristics - unaware so will act naturally

Private behaviour - allows researchers to explore secretive/Private behaviour

Ethical issues - participants haven’t given consent

Practical problems - difficult to record behaviour without being discovered

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Overt observation

Obsevration done openly

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Overt observations evaluation

reasons for behaviour - researcher can interview them and find out reasons for actions

Fewer ethical issues - given consent

Demand characteristics - aware of being observed meaning changing behaviour

Difficult to recruit P’s - sometimes P''s do not like being observed

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Participant observation

Observer gets involved and participates in behaviour of group, done overtly or covertly


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Participant observation evaluation

natural behaviour - if done covertly, behaviour of P’s will be natural

Less ethical issues - if done overtly given consent

Unnatural behaviour - if done overtly causes change in behaviour

Practical problems - if done covertly it becomes very dificult to record behaviour

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Non participant observation

Researcher follows group around but doesn’t engage

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Non participant observation evaluation

valid behaviour - researched is not interfering with behaviour of group being observed

Objectivity - able to remain objective with no bias and be an observer rather than participant

Lack of understanding - might not fully understand the actions of the group as they’re not engaged

Artificial behaviour - presence of the observer can change the behaviour of the group