Visual Merchandising Exam 3

Terra-cotta

A hard, fired, brownish-orange clay used for pottery and architectural purposes

Why do smaller items require more attention?

You have to either scale it up or bring attention to it in some way

Jewelry pad

Fabric and leather pads; intricate edges and details; ex: beveled

What are key questions to ask with displaying a bag?

How are you holding the bag?

What’s in it?

Where are you going with it?

How are you accessorizing it?

What is an example of a merchandising technique that is used for the display of gloves?

They are often paired with something else to humanize the hand; draped over a bag to show them in their natural habitat when they’re taken off

What is this?

Vignette setting

What is point-of-purchase (POP)?

Used to be synonymous with “impulse shopping”; associated with merch sold at the checkout counter/cash wrap

What is this?

POP display

What should you use in your POP If you don’t care about permanence of your display?

Paper and cardboard

What is the process used to make the cardboard of the POP display?

Di-cutting

What are the most popular materials used for POP?

Paper and cardboard

What coincides with the lifespan of the POP display?

Eco design

For a brand to be truly sustainable, it needs to prompt ecodesign in all aspects of its visual merchandising.

True

Attention grabbing, large imagery that tells a narrative

Photo mural

What do visual merchandisers do with wings and fins?

Connect them to store fixtures to increase the amount of products that can be shelved

Name three product adjacencies for belly rings

Crop tops, after piercing care (spray, swabs), jewelry cleaner

Particular term for perspective that provides a more natural 3D rendering of the store layout

Isometric perspective

First allocation of space to designate space for certain products (early type of floor rendering)

Block plan

Type of 2D rendering that includes scale with lighting and fixtures

Floor plan

A store should have grids and pathways that give customers the ability to backtrack easily if they realize they forgot something.

True

What is the intention of creating a public space to improve people'‘s well being and happiness and health

Placemaker

Describe three examples of how a new store can provide its customers with experiential retailing while simultaneously promoting conservation (experiential retailing for saving the planet)

1. interactive up-cylcing of used clothing

2. dying your own clothing with natural dyes (made from plants, vegetables, etc.)

3. sensory room that shows customers where the clothing comes from (screen that shows the area where the materials came from and immersive things like, sound, smell, feel)

Placemaking capitalizes on a local communiy’’s…

Assets, inspiration, and potential

Describe three different types of niche visual merchandising jobs or specialties that you could work in

Decorations merchandising (party design), designing fixtures and modulars, planning traveling exhibits, designing museum exhibits, designing POP displays

A variety of assortment of products that may or may not have a relationship by category; can also refer to a group of merchandise displayed alongside a mannequin on risers or a fixture

Auxiliary display

The new “it” strategy for modern brands and retailers

Lifestyle merchandising

Collection of images that go together to show off who you are and what you do

Lifestyle graphics

In this presentation, every item is deliberately included to complement the next

Lifestyle presentation

The display and showing of special materials that have been collected and edited for presentation

Exhibit

When planning an exhibit, it must…

Tell a “story” about the objects; must have a beginning, climax, and summation

What should be considered when planning an exhibit?

Audience, subject, size, and story

What is the all-important spotlighting and highlighting of an exhibit?

Task lighting

What is the mood-placing light used in an area or exhibit?

Ambient lighting

A commercial display of new products or concepts presented to a select group of prospective buyers or consumers

Trade shows

What 4 major areas do visual merchandising planners focus on?

1. Extend paths to purchase

2. Improve store dynamic

3. Extend customer base

4. Empower product display

To improve language and tone of voice, visual merchandising planners…

Use product, message, and channels to target key customer segments consistently to retail brand and financial objectives

What is the average revenue a retailer generates for every square foot of sales price?

Retail metrics

ROI

return on investment

The integration of “play” into a physical retail activation

Playtail