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Structuralism
Overall experience is determined by combining basic elements of experience called sensations. Developed by Wundt (1879)
Analytic Introspection
Trained observers analyze their conscious experiences (sensations, images, affections) in response to stimuli. Goal: break down experiences into components. Problems: individual differences, hard to verify
Behaviorism
Eliminates the mind (introspection) as a topic of study. Focuses only on observable behavior (e.g., Pavlov’s dogs, Little Albert)
Ebbinghaus’s Contribution
Studied memory with nonsense syllables. Discovered the “savings curve”: memory retention decreases over time but can be relearned more easily
Classical Conditioning
US = stimulus naturally causing a response (altoid).
UR = natural response (accepting altoid).
CS = previously neutral stimulus (computer noise).
CR = learned response (expecting altoid after noise).
Little Albert
Showed fear generalization. Albert learned fear of white rat → generalized to rabbit. Showed behavior can be studied without reference to the mind
Operant Conditioning
Behavior shaped by rewards and punishments. Rewarded = more likely repeated; punished = less likely
Re-Emergence of Cognitive Psych (1960s)
Behaviorism dominated (objective, scientific). Cognitive psychology returned when behaviorism failed to explain complex processes (language, memory). Computers provided new metaphors.
PET
measures active brain areas using radioactive tracers (now rare)
fMRI
non-invasive, high spatial precision of brain activit
Neuropsychology
Studies brain-damaged patients to learn brain function
Electrophysiology
Measures electrical responses of the nervous system, often using animals
Nerve Net Theory
Golgi: signals travel in a continuous network like a highway.
Neuron Doctrine
Cajal: neurons are individual cells that transmit signals (not continuous).
Neuron Parts
Dendrites: receive info
Cell body (soma): integrates info
Axon: sends signal
Terminals: release neurotransmitters
Myelin sheath: speeds transmission (saltatory conduction).
Action Potential Steps
Resting potential (–70 mV).
Depolarization (Na⁺ enters).
Rising phase (+30 mV).
Repolarization (K⁺ leaves).
Hyperpolarization → back to rest.
Feature Detectors
Neurons that respond to specific cues (edges, orientation, motion). Plasticity: become specialized with experience.
Sea Slugs
Simple nervous system, large neurons. Used for learning/memory studies (Kandel).
Broca’s Aphasia
Non-fluent, effortful speech. Comprehension intact.
Wernicke’s Aphasia
Fluent but nonsensical speech. Comprehension impaired.
Henry Molaison (H.M.)
Hippocampus removed → anterograde amnesia. Could not form new long-term memories, but short-term and procedural memory intact.
Reinforcement & Punishment
Positive reinforcement: add pleasant (reward).
Negative reinforcement: remove unpleasant (stop shock).
Positive punishment: add unpleasant (scolding).
Negative punishment: remove pleasant (take away privilege).
Neural Communication
Synapse = gap between neurons
Neurotransmitters = chemical messengers
Receptors = receive NTs on next neuron
Neural Representation
We experience the world through patterns of neural firing, not direct stimuli.
Neural Networks
Interconnected neurons (excitatory/inhibitory). Basis of perception and thought.
Structural vs Functional Connectivity
Structural: physical wiring (axons/synapses).
Functional: regions working together during tasks/rest.
Viewpoint Invariance
Recognizing an object from different angles.
Likelihood Principle
We perceive what is most likely to have caused sensory input (Helmholtz).
Gestalt Principles
Good continuation (smooth path).
Prägnanz/simplicity (simplest form).
Similarity (group similar items).
Others: proximity, closure, common fate.
Bottom-up
Taking sensory information and then assembling and integrating it (What am I seeing?- eg. seeing an animal you’ve never seen before)
Top-down
Using models, ideas, and expectations to interpret sensory information (is that something I’ve seen before?- eg. recognizing a familiar face)
Prior Probability
What you believe before new info.
Likelihood
How well data supports an interpretation.
What stream
What (ventral → temporal lobe): object recognition. Damage = object discrimination problems.
Where stream
Where (dorsal → parietal lobe): spatial awareness. Damage = landmark discrimination issues.
Mirror Neurons
Fire during both doing and observing an action. Important for empathy and imitation.
Direct perception
Gibson): environment provides all info (bottom-up).
Constructive perception
(Helmholtz): brain interprets using prior knowledge (top-down).
Inverse Projection Problem
One retinal image could come from many real objects → brain must interpret.
Bayesian Inference
Combines prior knowledge + likelihood to make perceptual decisions.
Selective Attention
Focus on one thing, ignore others.
Divided Attention
Pay attention to multiple things. With practice, some tasks become automatic.
Attentional Capture
Automatic shift in attention due to sudden stimulus (e.g., loud noise).
Broadbent’s Filter Model
Early selection. Unattended info blocked.
Treisman’s Attenuation Model
Unattended info weakened but not eliminated; important words may still get through.
Dichotic Listening Findings
Notice gender/tone but not content.
Cocktail party effect (own name detected).
Gray & Wedderburn: combined info across ears.
MacKay: unattended words bias meaning.
Stroop Effect
Word meaning interferes with color naming.
Scene Schema
Knowledge of typical scenes guides attention.
Automatic Processing
Unconscious, low-resource processing (typing, driving).
Change Detection
Detection = noticing differences.
Change Blindness
Blindness = failure to notice large changes without attention.
Executive Functioning
High-level control (decision-making, inhibition).
Overt Attention
Overt: with eye movements.
Covert Attention
Covert: without eye movements.
Stimulus Salience
Bottom-up capture by noticeable features (color, movement).
Sensory Memory
Very brief storage (fractions of a second). Example: sparkler’s trail.
Short-Term Memory (STM)
Holds 7 ± 2 items for 10–30 seconds.
Working Memory (WM)
STM plus manipulation of info for reasoning, problem solving.
Long-Term Memory (LTM)
Episodic: personal experiences.
Semantic: facts/knowledge.
Procedural: skills.
Perceptual: recognizing familiar objects.
Sperling’s Experiment
Showed sensory memory is large but brief. Whole report ~37% accuracy; partial report with cue ~82%.
Phonological Loop
Stores verbal/auditory info. Evidence: phonological similarity, word length, articulatory suppression.
Visuospatial Sketchpad
Stores/manipulates visual/spatial info. Evidence: mental rotation tasks.
Central Executive
Directs attention, coordinates WM systems, inhibits irrelevant info.
Episodic Buffer
Links WM and LTM, integrates info into episodes.
High vs Low Capacity WM
High: better at ignoring distractors, efficient neural activity.
Low: easily distracted, higher neural effort.