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influencer
A person who affects or guides others’ decisions, often on social media
platform
A digital service or space used for communication or interaction
innovative
Introducing or using new ideas or methods
integrate
to combine or work together in order to form a complete system
connectivity
The ability to link systems or devices to each other
viral
Quickly spreading or circulating, especially online
niche
a targeted area or audience with specific interests or needs
widespread
the state of being found or used across various places or groups
digital footprint
the measurable mark or trace left behind in digital environments
infrastructure
the basic systems and structures needed for a society or organisation to function, like roads, buildings
Impact on
the effect something has on someone or something
propaganda
a strategy or campaign to spread specific ideas or beliefs
go viral
to quickly become very popular and widespread, especially on the Internet
outreach
efforts to engage with or provide services to specific groups and communities
be on the same page
to agree about something
I’m with you all the way
to agree with someone completely
hit the nail on the head
to be absolutely right about something
to agree to disagree
to decide to stop arguing about a difference of opinion
far-fetched
difficult to believe and unlikely to be true
beg to differ
to politely disagree with someone
see eye to eye on something
agree with someone
the jury’s still out
no agreement or decision has been made yet
there are two sides to every coin
everything has its positive and negative sides
keep an open mind
be willing to consider other ideas or options
food for thought
something worth thinking seriously about
Present simple - when is it used?
habits and routines, timetabled events, general truths and facts, states and feelings, permanent situations, narrations and commentaries
Present continuous - when is it used?
actions happening now, temporary situations, future plans and arrangements, trends and changes, repeated actions with adverbs like ‘always’.
stative verbs
these verbs typically describe states rather than actions and are typically not used in cintinuous tenses (emotion, possession, senses, thoughts).
Do is used for
general activities, tasks and duties, especially when the focus is on the action itself, rather than on creating something
Make - often implies
making or producing something new
‘At’ is used to indicate
a specific point or location
At - examples of use
addresses and locations, events or activities, points or places, places of work or study, home
‘In’ is used to indicate
something that us enclosed or within boundaries. It refers to three-dimensional places such as areas, volumes or enclosed spaces
‘In’ examples of use
countries, cities, large areas, enclosed spaces, buildings or rooms, bodies of water, vehicles - when referring to being inside
‘On’ is used to indicate
a position on a surface or line. It refers to contact with a surface or being supported by something
‘On’ examples of use
surfaces, public transport or larger vehicles, technological communication, streets, roads, floors, bodies of water (when referring to being on the surface).
nostalgia
A longing for the past, often triggered by fond memories
adolescence
The stage of life between childhood and adulthood
playful
Showing an energetic and lighthearted spirit, typical of children
formative
type of memories that shape an individual’s future personality or values
bonds
strong emotional connections, especially between family members
family ties
the connections or relationships within a family
formative
a stage or experience that plays a critical role in shaping one’s identity
influential
having the power to affect or shape opinions, actions or outcomes
reminisce
to think or talk about the past with fondness and longing
innocence
a time or experience of moral purity and lack of wrongdoing
carefree
showing a lack of worry or responsibility, often associated with youth
nurturing
the act of supporting or encouraging growth and development
rebellious
showing a desire to resist authority or rules