CBAC102 - MIDTERMS Enumeration

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4 Terms

1
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Threat of New Entry, Buying Power, Threat of Substitution, Supplier Power, Competitive Rivalry/Rivalry among Existing Competitors

Porter’s Five Forces

2
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Defenders, Prospectors, Analyzers, Reactors

Four Categories/General Types

3
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Extrapolation, Brainstorming, Expert Opinion, Delphi Technique, Statistical Modelling, Prediction Markets, Scenario Writing

Forecasting Techniques

4
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Marketing Brand Reputation Location Global Expansion Product/Service Quality Product Range Customer Service Customer Retention Competitive Pricing Financial Position Market Share Profitability

Critical Success Factors