Chapter 4: Magazines

Vocabulary flashcards covering key magazine advertising concepts such as AAM, cover positions, and readership.

Alliance for Audited Media (AAM)

The leading organization that conducts circulation and readership research for newspapers and magazines.

back cover

The most expensive advertising position in a magazine; typically receives the most visibility after the front cover.

fourth cover

Another name for the back cover of a magazine.

circulation

The number of copies a newspaper or magazine prints.

inside back cover

The third most visible and therefore third most expensive advertising position in a magazine; located on the opposite side of the back cover.

inside front cover

The second most visible and therefore second most expensive advertising position; located on the opposite side of the front cover.

niche

A very specific segment of the population.

readership

The number of people who read a newspaper or magazine.

second cover

Another name for the inside front cover of a magazine.

third cover

Another name for the inside back cover.