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Conformity
Adjusting one's behavior or thinking to coincide with a group standard.
Normative Social Influence
Influence resulting from a person's desire to gain approval or avoid disapproval.
Social Norms
Expected standards of conduct, which influence behavior.
Social Comparison
Evaluating one's abilities and opinions by comparing oneself to others.
Relative Deprivation
The perception that one is worse off relative to those with whom one compares oneself.
Upward Social Comparison
Comparing oneself with others who are better off.
Downward Social Comparison
Comparing oneself with others who are worse off.
Informational Social Influence
Influence resulting from one's willingness to accept others' opinions about reality.
Obedience
Following the directives of authority.
Social Facilitation
Improved performance on simple or well-learned tasks in the presence of others.
Group Polarization
The enhancement of a group's prevailing inclinations through discussion within the group.
Groupthink
The mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.
Bystander Effect
The tendency for any given bystander to be less likely to give aid if other bystanders are present.
Diffusion of Responsibility
Diminished sense of responsibility among group members to act because others are seen as equally responsible.
Social Loafing
The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable.
Deindividuation
The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.
Attribution Theory
The theory that we explain someone's behavior by crediting either the situation or the person's disposition.
Dispositional Attributions
Attributing behavior to the person's disposition and traits.
Situational Attributions
Attributing behavior to the environment.
Explanatory Style
A person's habitual way of explaining events, typically assessed along three dimensions: internal/external, stable/unstable, and global/specific.
Optimistic Explanatory Style
Explaining bad events as results of temporary, external causes.
Pessimistic Explanatory Style
Explaining bad events as results of stable, internal causes.
Fundamental Attribution Error
The tendency for observers, when analyzing others' behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition.
Actor-Observer Bias
The tendency to attribute one's own actions to external causes while attributing other people's behaviors to internal causes.
Self-Serving Bias
A readiness to perceive oneself favorably.
Internal Locus of Control
The perception that one controls one's own fate.
External Locus of Control
The perception that chance or outside forces beyond one's personal control determine one's fate.
Altruism
Unselfish regard for the welfare of others.
Social Responsibility Norm
An expectation that people will help those needing their help.
Stereotype
A generalized belief about a group of people.
Confirmation Bias
The tendency to interpret new evidence as confirmation of one's existing beliefs or theories.
Belief Perseverance
Clinging to one's initial conceptions after the basis on which they were formed has been discredited.
Self-Fulfilling Prophecy
A belief that leads to its own fulfillment.
Prejudice
An unjustifiable and usually negative attitude toward a group and its members.
Discrimination
Unjustifiable negative behavior toward a group and its members.
Implicit Attitudes
Attitudes that influence a person's feelings and behavior at an unconscious level.
Just-World Phenomenon
The tendency for people to believe the world is just and that people therefore get what they deserve.
Out-Group Homogeneity Bias
Perception of out-group members as more similar to one another than are in-group members.
In-Group Bias
The tendency to favor one's own group.
Mere Exposure Effect
The phenomenon that repeated exposure to novel stimuli increases liking of them.
Ethnocentrism
Evaluating other cultures according to the standards and customs of one's own culture.
Collectivism
Giving priority to the goals of one's group and defining one's identity accordingly.
Multiculturalism
The practice of valuing and respecting differences in culture.
Superordinate Goals
Shared goals that override differences among people and require their cooperation.
Social Traps
A situation in which conflicting parties, by each rationally pursuing their self-interest, become caught in mutually destructive behavior.
Persuasion
The process of creating, reinforcing, or changing people's beliefs or actions.
Elaboration Likelihood Model
A theory of how persuasive messages lead to attitude changes.
Central Route of Persuasion
Attitude change path in which interested people focus on the arguments and respond with favorable thoughts.
Peripheral Route of Persuasion
Attitude change path in which people are influenced by incidental cues, such as a speaker's attractiveness.
Halo Effect
The tendency to draw a general impression about an individual on the basis of a single characteristic.
Foot-in-the-Door Technique
The tendency for people who have first agreed to a small request to comply later with a larger request.
Door-in-the-Face Technique
The strategy of getting someone to agree to a modest request by first asking them to agree to a much larger request that they will likely turn down.
False Consensus Effect
The tendency to overestimate the extent to which others share our beliefs and behaviors.
Cognitive Dissonance
The theory that we act to reduce the discomfort we feel when two of our thoughts are inconsistent.
Industrial-Organizational (I/O) Psychologists
Psychologists who apply psychology's principles to the workplace.