A market structure with one firm a unique product high barriers to entry where the firm is a price maker and uses slight advertising
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Natural monopoly
An industry in which a single firm can produce at a lower cost than two or more firms
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Monopolist Profit Maximization
The output quantity is determined where Marginal Revenue (MR) equals Marginal Cost (MC) and the price charged is set by the demand curve (D) at that quantity
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Shutdown Rule (Monopoly)
A firm should continue producing in the short run as long as the price is greater than the Average Variable Cost (AVC)
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Total Revenue Test (Inelastic Range)
When a Price increase causes Total Revenue (TR) to increase which is a positive correlation
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Total Revenue Test (Elastic Range)
When a Price increase causes Total Revenue (TR) to decrease which is a negative correlation
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Price Discrimination
The practice of selling the same product to different consumers at several prices resulting in more profit and no consumer surplus
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Monopolistic Competition
A market structure with a relatively large amount of sellers differentiated products some control over price and easy entry and exit
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Non-Price Competition
Firms seek to capture market share by making unique goods using tactics like service brand name product location or advertising
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Oligopolies
A market structure with a few large producers identical or differentiated products high barriers to entry control over price and mutual interdependence
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Mutual Interdependence (Oligopoly)
The strategic consideration an oligopoly firm must make of its rival's actions when setting its own prices and output
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Game theory
The study of how people behave in strategic situations
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Nash equilibrium
The optimal outcome that occurs when both firms make decisions simultaneously and neither has an incentive to unilaterally change their decision
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Dominant strategy
The best option for a firm to choose regardless of what the other firm choose