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Cogniton
all the mental activities associated with thinking, knowing, remembering, and communicating
concept
a mental grouping of similar objects, events, ideas, or people
prototype
a mental image or best example of a category
creativity
the ability to produce new and valuable ideas
convergent thinking
narrows the available problem solutions to determine the single best solution
divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions)
Algorithm
A methodical, logical rule or procedure that guarantees solving a particular problem.
Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
insight
a sudden and often novel realization of the solution to a problem
Fixation
the inability to see a problem from a new perspective, by employing a different mental set
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
Overconfidence
Tendency to overestimate our ability to make correct predictions
belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited
Framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
language
A system of communication through the use of speech, a collection of sounds understood by a group of people to have the same meaning.
Phoneme
in language, the smallest distinctive sound unit
Morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix)
grammar
in a language, a system of rules that enables us to communicate with and understand others
Aphasia
impairment of language, usually caused by left hemisphere damage either to Broca's area (impairing speaking) or to Wernicke's area (impairing understanding).
linguistic determinism
Whorf's hypothesis that language determines the way we think
linguistic influence
the weaker form of "linguistic relativity"—the idea that language affects thought (thus our thinking and world view is "relative to" our cultural language).