Q4_Lesson 2 - Visual Information and Media

Visual Media

Symbols, pictures, icons, and others that communicate with one’s sense of sight

Ideogram
Statistical Visualization
Picture
Graphic Design
Video
3D Image

EXAMPLES OF VISUAL MEDIA

Ideogram

graphical symbols that represents ideas

Ideogram

Signs, Logos, Symbols

Statistical Visualization

refers to the study and creation of data using visual representation

Stastical Visualization

Bar graph, Pie Chart, Line Graph

Picture

photography, painting, drawing, and the like fall under pictures

Picture

widely used by people to express their ideas, opinions, and sentiments

Photography, Paintings, Drawings

Picture

Graphic Design

combination of text and pictures to communicate information

Infographics, Posters, Advertisement

Graphic Design

Video

combination of motion and picture; or of motion, picture, and audio

3D Image

three-dimensional visual medium

Sculpture, Architecture, Real-life Object, Person

3D Image

Visual Information

Information a person gets from the visual media through seeing, watching, reading, and even glimpsing

Visual Communication

When you communicate visual information

Visual Communication

A process of giving and receiving visual information through visual media.

Visual Communication

To analyze content, to anchor an image, to assist in concept development, and to depict reality, among others

Visual Communication

Powerful form of communication for visual messages to stimulate both intellectual and emotional responses

The power to persuade

The power to affect

The power to make and break:

Visual Communication

The power to make and break

in any type of communication, it is not just the medium and information that are powerful, but the receiver too

5% of what they do

30% of what they hear

65% of what they see

How greatly does visual information affect people?

Visual Literacy

To learn the ability to interpret visual images accurately and to create such messages

Primary Level, Manipulation

changing objects 

Primary Level, Construction

producing simple visuals and taking pictures 

Primary Level, Abstraction

identifying concepts from art elements

Skilled Level, Manipulation

using tools for problem-solving

Skilled Level, Construction

drawing perspective and interpreting instructions

Skilled Level, Abstraction

creating visual plans

Advanced Level, Manipulation

complex representation

Advanced Level, Construction

drawing in 3D; producing multimedia

Advanced Level, Abstraction

lateral thinking; describing visual ideas verbally

Relevance

Triangulation

Point of View

Medium-Used

Audience

Visual Quality

Visual and Information Media Selection Criteria

Providing clarity

For pictures

Are the words and images large enough to see?

Are the words and images bold enough to see?

Is there good contrast between figure and ground?

What visual devices are used to direct the viewer’s attention?

Does the visual contain only the essential information?

Are appropriate visual sequencing techniques used to present complex ideas?

Providing clarity
For symbols

Use distinct colors and simple graphical elements to design symbols that will function in any size

Design solid figures with a distinct contrast to the background

Use characters and graphical elements that are bold, distinct, and large enough

Providing simplicity

For pictures

Write captions to explain pictures

Choose illustrations carefully and use visual sequencing techniques (photography, drawing, techniques, etc.) to present complex ideas

Leave out unnecessary elements and avoid excessive detail

Providing simplicity

For symbols

Use color, position, size, and image

Use of combination of pictographs and words

Use realistic figures rather than the abstract ones

Providing emphasis

For colors

Achieved by highlighting the most essential element and reducing the less essential ones

Providing simplicity
For colors  

Use color to express a certain emotion

Use color to emphasize or play an element down

Use color to show differences or similarities

Use color to help readers recall information or discover new information

The power to persuade

what if? It was just propaganda? The photo was actually shot before a green screen? How would you know if the visual information was erroneous or not

The power to affect

in reality... the symbols presented are only images made up of lines and shapes. However, because of the connotations attached to them, these designs have brought different emotions and interpretations to many people, including you

Yellow

optimism, clarity, warmth

Orange

friendly: cheerful, confidence

Red

excitement, youthful, bold

Purple

creative, imaginative, wise

Blue

Trust, dependable strength

Green

peaceful, growth, health

Gray

balance, calm, neutral