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Scarcity
A situation in which unlimited wants exceed the limited resources available to fulfill those wants.
Economic model
Simplified versions of reality used to analyze real-world economic situations.
Market
A group of buyers and sellers of a good or service and the institution or arrangement by which they come together to trade.
Trade-off
The idea that, because of scarcity, producing more of one good or service means producing less of another good or service.
Opportunity cost
The highest-valued alternative that must be given up to engage in some activity.
Rational decision-making
Assumption that people are rational and use all available information to achieve their goals.
Economic incentives
Factors that motivate individuals to make certain decisions or take specific actions.
Marginal analysis
Analysis that involves comparing marginal benefits and marginal costs.
Productive efficiency
A situation in which a good or service is produced at the lowest possible cost.
Allocative efficiency
A state of the economy in which production is in accordance with consumer preferences.
Voluntary exchange
A situation that occurs in markets when both the buyer and the seller of a product are made better off by the transaction.
Equity
The fair distribution of economic benefits.
Positive analysis
Analysis concerned with what is.
Normative analysis
Analysis concerned with what ought to be.
Microeconomics
The study of how households and firms make choices and how they interact in markets.
Macroeconomics
The study of the economy as a whole, including topics such as inflation, unemployment, and economic growth.
Factors of production
Economic resources or inputs used to produce goods and services, including labor, capital, land, and entrepreneurial ability.
Revenue
Total amount received for selling a good or service.
Profit
The difference between revenue and its costs.
Mixed economy
An economy in which most economic decisions result from the interaction of buyers and sellers in markets but in which the government plays a significant role.
Centrally planned economy
An economy in which the government decides how economic resources will be allocated.
Market economy
An economy in which the decisions of households and firms interacting in markets allocate economic resources.