Studied by 6 people
Conformity
Matching the behavior and beliefs of others to fit in
Compliance
Going along with the majority- even if we do not agree
Locus on control
The extent to which we believe we have control over our behavior
Normative social influence
Compliance as a need to blend in
Internalization
Adopting the behaviours as a group
Informing social influence
Conforming due to a lack of knowledge how to react in a situation
Identification
Temporarily adopting beliefs of a group
Momentum of compliance
Continuing going along with something once we start
Pluralistic ignorance
When we interpret a situation based on others
Latane and darley
Experiment testing whether larger or smaller groups took longer to notice smoke, and whether it affected it when others ignored it
Cost of helping
Higher cost of helping = lower chance of help, costs can include time, money, and can be affected by how competent we feel
