Social influence

Key terms- does not include studies

Conformity

Matching the behavior and beliefs of others to fit in

Compliance

Going along with the majority- even if we do not agree

Locus on control

The extent to which we believe we have control over our behavior

Normative social influence

Compliance as a need to blend in

Internalization

Adopting the behaviours as a group

Informing social influence

Conforming due to a lack of knowledge how to react in a situation

Identification

Temporarily adopting beliefs of a group

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Momentum of compliance

Continuing going along with something once we start

Pluralistic ignorance

When we interpret a situation based on others

Latane and darley

Experiment testing whether larger or smaller groups took longer to notice smoke, and whether it affected it when others ignored it

Cost of helping

Higher cost of helping = lower chance of help, costs can include time, money, and can be affected by how competent we feel