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Economics
The study of how people make choices when resources are scarce.
Scarcity
The condition that exists because wants are greater than the limited resources available.
Economic way of thinking
Making decisions by comparing costs, benefits, incentives, and alternatives.
Cost-benefit principle
Take an action when its benefits are at least as great as its costs.
Opportunity cost
The value of the next-best alternative given up when making a choice.
Marginal principle
Compare the additional benefit of an action with its additional cost.
Marginal benefit
The additional benefit from one more unit of an activity.
Marginal cost
The additional cost from one more unit of an activity.
Optimal decision
Occurs where marginal benefit equals marginal cost.
If marginal benefit is greater than marginal cost
Do more of the activity.
If marginal cost is greater than marginal benefit
Do less of the activity.
Sunk cost
A cost that has already occurred and cannot be recovered.
Sunk cost principle
Sunk costs should not affect current decisions.
Rationality assumption
The assumption that people choose actions they believe will provide the greatest net benefit.
Efficiency
Using resources in a way that creates the greatest possible total benefit.
Economic model
A simplified representation of reality used to understand economic relationships.
Why economists use assumptions
To simplify complicated situations and focus on important relationships.
Ceteris paribus
All other relevant factors are held constant.
Incentive
Something that encourages or discourages an action.
Tradeoff
Giving up one thing to obtain another.
Comparative advantage
The ability to produce a good at a lower opportunity cost than another producer.
Absolute advantage
The ability to produce more of a good using the same amount of resources.
What determines comparative advantage
Lower opportunity cost.
What determines absolute advantage
Greater productivity or greater output.
Comparative advantage principle
Producers can gain when they specialize in goods they produce at lower opportunity cost.
Specialization
Concentrating production on the good for which a producer has comparative advantage.
Gains from trade
Benefits obtained when producers specialize and trade.
Production Possibilities Frontier
A graph showing the maximum combinations of two goods that can be produced with current resources and technology.
PPF
Abbreviation for Production Possibilities Frontier.
What does a PPF illustrate?
Scarcity, tradeoffs, opportunity cost, efficiency, and productive capacity.
Point on a PPF
Attainable and productively efficient.
Point inside a PPF
Attainable but inefficient.
Point outside a PPF
Currently unattainable.
Straight-line PPF
Represents constant opportunity cost.
Bowed-out PPF
Represents increasing opportunity cost.
Slope of a PPF
Change in the vertical-axis good divided by change in the horizontal-axis good.
Why is PPF slope usually negative?
Producing more of one good requires giving up some of the other good.
Opportunity cost from a PPF
The amount of one good sacrificed to produce more of another.
Opportunity cost of X
Amount of Y given up divided by additional X produced.
How are the opportunity costs of two goods related?
They are reciprocals.
How do you find comparative advantage?
Compare opportunity costs and choose the lower one.
Terms of trade
The rate at which one good is exchanged for another.
Mutually beneficial trade rate
A trade rate that falls between the two producers' opportunity costs.
Increasing opportunity cost principle
The opportunity cost of a good increases as more of that good is produced.
Why does opportunity cost increase?
Resources are specialized and are not equally productive in every use.
Economic growth
An increase in an economy's productive capacity.
Effect of economic growth on the PPF
Shifts the PPF outward.
Improved technology and the PPF
Usually shifts the PPF outward.
Increase in productive resources and the PPF
Usually shifts the PPF outward.
Loss of productive resources and the PPF
Can shift the PPF inward.
Labor
Human effort used in production.
Physical capital
Tools, equipment, buildings, and machines used in production.
Human capital
Knowledge, education, skills, and training that increase worker productivity.
Natural resources
Resources supplied by nature and used in production.
Entrepreneurship
The organization of resources and risk-taking involved in production.
Market
An arrangement in which buyers and sellers exchange goods or services.
Supply and demand model
A model used to determine market price and quantity.
Demand
The quantities consumers are willing and able to buy at different prices.
Quantity demanded
The amount consumers are willing and able to buy at one particular price.
Law of demand
When price rises quantity demanded falls, and when price falls quantity demanded rises, all else equal.
Demand schedule
A table showing quantities demanded at different prices.
Demand curve
A graph showing the relationship between price and quantity demanded.
Shape of a demand curve
Downward sloping.
Change in quantity demanded
A movement along the demand curve caused by a change in the good's own price.
Change in demand
A shift of the entire demand curve caused by a non-price determinant.
Own price changes for demand
Move along the demand curve.
Non-price changes affecting buyers
Shift the demand curve.
Increase in demand
Shifts demand right.
Decrease in demand
Shifts demand left.
Normal good
A good for which demand rises when income rises.
Inferior good
A good for which demand falls when income rises.
Income rises for a normal good
Demand shifts right.
Income rises for an inferior good
Demand shifts left.
Substitutes
Goods that can be used in place of each other.
Price of a substitute rises
Demand for the other good rises.
Complements
Goods that are commonly consumed together.
Price of a complement rises
Demand for the related good falls.
More buyers in a market
Demand shifts right.
Fewer buyers in a market
Demand shifts left.
Consumer preference for a product increases
Demand shifts right.
Expected future price increase
Can increase current demand.
Main determinants of demand
Income, tastes, number of buyers, prices of related goods, and expectations.
Price elasticity of demand
Measures how responsive quantity demanded is to a change in price.
Demand elasticity formula
Absolute value of percentage change in quantity demanded divided by percentage change in price.
Elastic demand
Quantity demanded changes by a greater percentage than price.
Inelastic demand
Quantity demanded changes by a smaller percentage than price.
Unit elastic demand
Quantity demanded changes by the same percentage as price.
Elasticity greater than 1
Elastic.
Elasticity less than 1
Inelastic.
Elasticity equal to 1
Unit elastic.
Perfectly elastic demand
Quantity demanded is extremely responsive to price.
Shape of perfectly elastic demand
Horizontal.
Perfectly inelastic demand
Quantity demanded does not respond to price.
Shape of perfectly inelastic demand
Vertical.
More substitutes and demand elasticity
Makes demand more elastic.
More time and demand elasticity
Makes demand more elastic.
Narrowly defined product and elasticity
Usually more elastic.
Broadly defined product and elasticity
Usually less elastic.
Necessities and elasticity
Tend to have more inelastic demand.
Luxuries and elasticity
Tend to have more elastic demand.