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Political socialization
Lifelong process in which an individual develops their understanding of their political beliefs
Investigative journalism
Form of journalism that aims to unearth corruption and specific topic to hold those in power accountable.
Horse Race journalism
Media spends more time reporting on who us winning in the poles than on the policies of the candidates
Trial balloons
Testing public reaction on policies by having media leak stories
Narrowcasting
targeting specific audience with tailored media content
Demographics
statistical characteristics of a population, such as age, race, gender, income, and education level
Political culture
shared set of beliefs shape how a population views politics and the relationship between citizens and their government
Political socialization
lifelong process through which individuals develope their political identity
Core values
the fundamental beliefs and principles that shape the American government and political culture: liberty, equality, self-government, rule of law, individualism, free enterprise, equality of opportunity
Individualism
moral worth of the individual and advocates for personal independence and self-reliance
Equality of opportunity
every individual should have the same chances to succeed in life regardless of background
Free enterprise
Individuals and businesses operate with minimal gov interference
Rule of law
All individuals and institutions subject to equal enforcement of law
Globalization
businesses, businesses, and governments interconnected around world
Scientific polling
method of measuring public opinion through structured surveys that use statistical techniques to ensure accuracy and representativeness
Public opinion polls
gauge the views and preferences of a specific population on various issues, candidates, or policies.
Opinion polls
guage publics opinion of policies and more
Benchmark polls
Establishes a baseline of support for a candidate early in a campaign
Tracking polls
Repeated over time to detect shifts in public opinion
Entrance polls
voters asked about which candidate they are going to vote for and why before walking into a caucus
Exit polls
used to help predict election outcomes
Push polls
questions that try to push people to answer in a specific way
Polling universe
set of people the poll is meant to represent (ex. registered voters)
Representative sample
subset of the population meant to represent the whole group
Random sample
fairly represents population because every individual hasa chance of being picked
Focus group
small group of voters chosen by a political campaign for their demographic similarities who are brought together to gauge how the group they represent feels about the candidate
Sampling error
subset of the population and may not perfectly represent it due to the element of chance in selection
Political ideologies
set of beliefs about governments role, public policy, and politics
Political spectrum
system used to characterize/ classify difference political positions
Liberal ideology
based on the rights of the individual, liberty, consent of the governed, political equality, right to private property, and equality before the law
Conservative ideology
believe gov should be small, more power to states, less gov involvement in economy, dont like change, traditional/ religious views on social matters
Libertarian ideology
libertarians favor limited government intervention in personal, social, and economic issues. Mostly same as conservative but are for limited
Moderate
in between conservative and liberal
Political polarization
growing divide in political opinions
Monetary policy
influence economic activity, control inflation, and stabilize the currency
Fiscal policy
government's use of spending and taxation to influence the economy