9th July

Website traffic dipped after the homepage redesign

"Dip" means a small decrease

After segmenting the data, the dip was mostly from new visitors.

Segmenting data means dividing data into groups to compare patterns. For example, "After segmenting by age, we saw younger customers bought more

After segmenting the data, I found the decrease was mostly from new visitors. This suggests the new homepage design may have been difficult for first-time users

"Sales have declined for three months in a row.

"Three months in a row" means each month was lower than the last. So, a steady decline, not just one dip.

That's a steady decline.

"Steady decline" means sales go down each month without going up in between. It's a clear pattern of continuous decrease.

After the update, new user sign-ups fell by 8 percent.

Support tickets increased from 120 to 160 week over week

Average handle time went up by two minutes.

Handle time is the average time agents spend on one customer case. So if it goes up, each case is taking longer to handle.

After a new promotion, sign ups jumped 15 percent, suggesting the offer attracted new users.

After a new checkout design, the conversion rate fell by 5 percent