5. Ethical & Sustainable Marketing
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15 Terms
La consommation responsable
Responsible consumption
Un produit durable
A sustainable product
Un produit respectueux de l’environnement
An environmentally friendly product
Un emballage recyclable
Recyclable packaging
Les produits d’occasion
Second-hand products
Un produit reconditionné
A refurbished product
Le greenwashing / écoblanchiment
Greenwashing
Une allégation environnementale
An environmental claim
La transparence
Transparency
La confiance des consommateurs
Consumer trust
Des pratiques commerciales éthiques
Ethical business practices
La surconsommation
Overconsumption
Réduire les déchets
To reduce waste
L’empreinte carbone
Carbon footprint
Un achat responsable
A responsible purchase