globalisation, post-modernism

baudrillard (negative)

• live in a media saturated society

• profiles represents us in virtual world- simulacra 

• creates a sense of hyper reality, we believe media representations and accept them as reality 

ellison (positive)

• able to escape trad categories of identity

• judged on achieved identity rather than ascribed

bauman (negative)

• lack of community, youth using social media as substitutes

• lack social skills previous gens had

hart (positive)

• use social media to create an autobiography which they distribute to their friends/ family or community real time 

evaluation on baudrillard, holmes

• majority of friends on social media are real

• idea of simulacra and hyper reality is overstated as people won’t believe false presentations

evaluation of ellison, jenkins

• Traditional identity still exists, and people conform to these as they find comfort in collective identities