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What is ‘social interaction’ according to Uses and Gratifications?
Provokes interaction between people (usually on social media).
What is ‘entertainment’ according to Uses and Gratifications?
The audience finds the product interesting and entertaining.
What is ‘information’ according to Uses and Gratifications?
The audience learns something from engaging with this media product
What is ‘personal identity’ according to Uses and Gratifications?
The audience can relate to the product in some way.
What are the seven character types according to Propp’s character theory?
Hero, villain, donor, helper, princess, dispatcher and false hero
What is ‘star theory’?
Suggests a celebrity on the face of a product increases its success.
What are the four types of ‘gamers’ according to ‘Bartle’s taxonomy of gamers’?
Achievers, Explorers, Socializers, and Killers.
What is ‘male gaze theory’?
Male gaze theory refers to the way women are objectified by the camera lens.
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