Media Studies Theorys

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9 Terms

1

What is ‘social interaction’ according to Uses and Gratifications?

Provokes interaction between people (usually on social media).

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2

What is ‘entertainment’ according to Uses and Gratifications?

The audience finds the product interesting and entertaining.

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3

What is ‘information’ according to Uses and Gratifications?

The audience learns something from engaging with this media product

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4

What is ‘personal identity’ according to Uses and Gratifications?

The audience can relate to the product in some way.

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5

What are the seven character types according to Propp’s character theory?

Hero, villain, donor, helper, princess, dispatcher and false hero

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6

What is ‘star theory’?

Suggests a celebrity on the face of a product increases its success.

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7

What are the four types of ‘gamers’ according to ‘Bartle’s taxonomy of gamers’?

Achievers, Explorers, Socializers, and Killers.

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8

What is ‘male gaze theory’?

Male gaze theory refers to the way women are objectified by the camera lens.

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9
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