Purposive Communication Lecture Notes

Practice flashcards covering the principles, processes, ethics, and business channels of communication from the July 16, 2026 lecture.

What is the general idea behind the principles of communication?

They serve as a foundation for the exchange of information and understanding.

In the context of communication, what does it mean that communication is 'COMPLEX'?

It is an active and dynamic negotiation of meaning where it may sometimes be difficult to convey thoughts.

What characterizes 'High context' communication?

It is indirect, pays attention to non-verbal cues, and is characteristic of collectivist cultures.

What characterizes 'Low context' communication?

It is direct, pays attention to verbal communication, and is characteristic of individualist cultures.

What does it mean for communication to be 'PURPOSIVE'?

Communication is always driven by intentions and there is always a reason to communicate.

What are the three categories of 'VARIOUS FORMS' of communication?

Non-verbal, Verbal, and Visual.

What are examples of 'Non-verbal' communication?

Body language, facial expressions, and tone of voice.

What are examples of 'Visual' communication?

Graphics, elements, and symbols.

According to the lecture, can communication be unintentional?

Yes, communication can be both Intentional and Unintentional.

How do perspectives affect communication?

Interpretation varies because people have different perspectives.

What does the concept of 'Multiple Levels' refer to in communication?

The idea that messages may shift depending on the audience.

What are the eight components in the process of communication?

1. Sender, 2. Message, 3. Encoding, 4. Noise, 5. Media, 6. Decode, 7. Receiver, and 8. Feedback.

What does the 'Encoding' step in the communication process reveal about a person?

It shows how ethical a person is.

How is 'Noise' defined in the communication process?

Any internal or external interference that disrupts communication.

What does the ethical principle of 'Integrity' mean in communication?

Truthfulness and honesty.

What does the ethical principle of 'Open Mindedness' require?

Listening actively.

What is the purpose of 'Access to Communication' as an ethical principle?

To ensure equal opportunity.

What are the 9 communication channels identified for business?

1. Phone Call, 2. Email, 3. Video Calls, 4. Text Message, 5. Chatbot, 6. Social Media, 7. F2F Communication, 8. Corporate Blogs, and 9. Contact Forms.