Print and Online Magazines

muckraking

a form of crusading journalism that primarily used magazines to agitate for change

engagement

(in magazines) depth of the relationship between readers and the magazine advertising they see

affinity

how much readers enjoy magazine advertising

split runs

special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping

circulation

the number of issues of a magazine or newspaper that are sold

subscription

recurring delivery of a magazine on some regular basis after a single payment

single-copy sales

the purchase of an individual issue of a magazine

controlled circulation

a magazine provided at no cost to readers who meet some specific set of advertiser-attractive criteria

argumented reality

permits users to point phones at things in the real world and be instantly linked to websites containing information about those things superimposed over the screen image

near-field communication (NFC) chip

tag embedded in a magazine page that connects readers to advertisers’ digital content

custom publishing

publications specifically designed for an individual company seeking to reach a narrowly defined audience

brand magazine

a consumer magazine published by a retail business for readers having demographic characteristics similar to those consumers with whom it typically does business

artificial intelligence

the use of machine learning to produce human activity

complementary copy

newspaper and magazine content that reinforces the advertiser’s message, or at least does not negate it