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Qualitative
Non-numerical, descriptive data.
Quantitative
Numerical data.
Mean
Average
Median
Middle score
Mode
Most frequent score.
Range
Difference between highest and lowest scores.
Standard deviation
Measure of data spread around the mean.
Percentile rank
Score relative to others.
Positive
Tail on the right; mean > median.
Negative
Tail on the left; mean < median.
Bimodal Distribution
Two peaks in data.
Regression to the mean
Extreme scores tend to average out.
Statistical significance
Likelihood results are not due to chance (p < 0.05).
Effect size
Magnitude of a relationship or difference.
Psychodynamic
Unconscious drives and conflicts.
Cognitive
Mental processes (thinking, memory)
Behavioral
Observable behavior and learning
Humanistic
Personal growth and potential
Biological
Brain, genetics, neurotransmitters.
Sociocultural
Social and cultural influences
Evolutionary
Adaptation and survival.
Heredity
Transmission of genetic traits from parents to offspring
Eugenics
Selective breeding to improve genetic quality.
Twin/Family/Adoption studies
Compare genetics vs. environment influences on behavior.