processing many aspects of a problem simultaneously; the brains natural mode of information processing for many functions (ex: see a bus and see it’s color, shape, motion, etc. all at once)
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Effortful processing
encoding that requires attention and conscious effort (ex: memorizing a poem, solving math problems)
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Automatic processing
unconscious encoding of incidental info (space, time, frequency) and of well-learned info (word meanings) (ex: reading, walking, talking)
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spacing effect
tendency for distributed study/practice to yield better long-term retention than all at once practice (cramming) (ex: studying vocab for 10 mins a day for a week)
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Testing effect
enhanced memory after retrieving info rather than just re-reading (ex: using flashcards to self-test)
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Shallow processing
encoding on a basic level, based on structure and appearance of words (ex: reading without understanding the context)
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Deep processing
encoding semantically, based of meaning of words; tends to yield the best retention (ex: creating a concept map of ideas studied)
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Long-Term Potentiation (LTP)
an increase in a cell’s firing potential after brief, rapid stimulation; neural basis of learning and memory (ex: training your brain to remember math formulas)
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Priming
the activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response (ex: buying a new car and then seeing that exact model multiple times on the road)
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Misinformation effect
occurs when misleading info has distorted one’s memory of an event (ex: using “smashed” vs “bumped” to get different answers regarding a car crash)
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Source amnesia
faulty memory for how, when, or where info was learned or imagined (a.k.a source misattribution) (ex: knowing a state’s capital but knowing how you learned it or from where)
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convergent thinking
narrowing the available problem solutions to determine the single best solution (ex: picking the correct answer on a multiple-choice test)
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divergent thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions (ex: wondering how many ways a fork can be used)
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belief perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited (ex: someone not believing smoking causes cancer despite an abundance of info)
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what 3 components make up cognition?
memory, language, thinking & processing
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memory
thinking that has persisted over time
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what are the three steps of memory process?
encoding (processing of info), storage (retaining encoding material over time), and retrieval (getting info out)
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sensory memory
split second holding tank for all sensory info
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iconic memory
split second perfect photo of a scene
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echoic memory
an equally split second memory for rounds
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what is the capacity of short-term memory?
7 items
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what are mnemonic devices?
memory aids (ex: ROYGBIV)
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how do you improve rehearsal?
find personal meaning
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is long-term memory limited or unlimited?
unlimited
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declarative memories
our conscious memories that we put effort into remembering
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what are explicit memories?
episodic (specific events, stored sequentially) and semantic (general knowledge of the world, stored as facts)
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nondeclarative memories
unintentional memories that we may not realize
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implicit memories
procedural memory (walking, driving)
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eidetic memory
a.k.a photographic memory
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flashbulb memory
the importance of an event causes us to vividly encode the context surrounding the event (ex: 9/11)
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mood congruent theory
we recall better if we are in the same mood as when we encoded the info
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state-dependent memory
you retrieve info better when you are in the same conscious, emotional or physical state that you were in when you encoded it
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constructed memories
reporting false details of a real event or recollection of an event that never occurred
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recognition
process of using a cue to match a concept or fact with one already in memory (ex: multiple choice)
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recall
retrieving a memory without an external cue (ex: free response)
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when do we retrieve items best?
at the beginning (primacy effect) and at the end (recency effect)
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encoding specificity
the value of a retrieval cue depends on how well it corresponds to the way the information was originally encoded
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Transfer-Appropriate Processing
if the processing measure and retention measure are similar, retrieval is easier
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tip of the tongue phenomenon
temporary inability to remember info despite remembering much of the context around it
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what is memory related to?
alteration in synaptic transmission (durable changes during this may be the building blocks of memory)
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what influences memory information?
hormones and protein synthesis
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long-term potential
Long-lasting improvement in communication between two neurons that results from stimulating them simultaneously (receiving neuron becomes more sensitive to messages from the sending neuron)