Profitability Analysis

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7 Terms

1
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Profitability Analysis

Evaluates how lucrative a project or business activity may be by analyzing sales potential and risk

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Profitability Factors

Customer age trends

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Profitability Example

Fidget spinner sales showed nationwide revenue differences based on age group and geography

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Horizontal Analysis

Compares current results to a prior year to identify changes and guide future strategy

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Ratio Analysis

Uses ratios from financial statements to evaluate performance or compare across periods

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Vertical Analysis

Compares numbers within a financial report to one key figure to see proportional relationships

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Gross Profit Margin

Calculated from gross profit formula and used specifically to evaluate profitability