Neuroscience is ETHICAL because it helps us improve marketing techniques

0.0(0)
studied byStudied by 0 people
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
Card Sorting

1/6

encourage image

There's no tags or description

Looks like no tags are added yet.

Study Analytics
Name
Mastery
Learn
Test
Matching
Spaced

No study sessions yet.

7 Terms

1
New cards

Can you state a marketing technique?

Eye tracking

2
New cards

Can you explain what eye tracking can be used for?

Used to overcome issues of social-desirabilty bias

3
New cards

What evidence is there to prove that eye tracking is used effectively?

Effect on supermarkets

4
New cards

How long has eye tracking been used in supermarkets?

Since 1980

5
New cards

Who uses eye-tracking?

Waitrose and the co-op

6
New cards

What does the eye tracking do?

  1. Analysis of customer behaviour

  2. Measures pupil’s movements

  3. Records fixation times (heat maps)

7
New cards

What does this suggest?

Objective evidence provided supports what really catches someone’s eye