Media

Print Media, Broadcast Media, Digital/New Media

Types of Media

Print Media

oldest form of media for communication, utilizing ink and paper in reproducing material through printing processes, traditionally mechanical

Books, Newspapers, Magazines

Examples of print media

Books

oldest form of print media that are used as a way of communication and information piece. They are a diverse platform comprising varied genres that will not only provide us with knowledge but it will also entertain us as well.

Newspaper

it is a major source of information for a number of readers. It presents detailed coverage of the news and other information with interesting features for readers. It is available to masses at a very low cost.

Magazine

is a specialized advertising medium that serves the educational, informational, entertainment and other specialized needs of consumers. It allows presentation of detailed ad message along with photos, illustrations, colors, etc.

Broadcast Media

specialized on the usage of radio and television to disseminate audio-visual content. Contrary to print media, broadcast media airs audio and video materials for the public’s information, interests or leisure.

Radio, television, films

examples of broadcast media

Television

is a primary example of broadcast media that can serve as a source of information and entertainment. It is an audio-visual combination that allows a dual delivery of your marketing message.

Radio

mass medium for all that has a vast reach. It offers selectivity, cost efficiency and flexibility advantages. Ad or message conveyed depends on the script precision, sounds and distortion levels.

New Media

is the type of media that mainly uses digital platforms as global vessels for information exchange, advertisement and communication.

Internet

is a worldwide medium that provides means of information exchange through a series of interconnected networks.

Social media

there are web-based applications that are designed for the vast majority to share content efficiently via virtual communities and networks.

Computer

is an electronic devices that is used for storing, retrieving and processing data.

Outdoor media

is a subtype of media that reaches out to people who are outside their homes or in public places. It is also known as out-of-home media or outdoor advertising.

Media Convergence

is the joining, or “converging”, of distinct technologies into one. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. It also is the coexistence of print media, broadcast media (radio and television), the internet, mobile phones, as well as others, allowing media content to flow across various platforms.

Reliability, Accuracy, Value, Authority of the Source, Timeliness

Factors when evaluating information

Reliability of Information

Information is said to be reliable if it can be verified and evaluated. Others refer to the trustworthiness of the source in evaluating the reliability of information.

Accuracy of information

refers to the closeness of the report to the actual data. Measurement of accuracy varies, depending on the type of information being evaluated.

Value of Information

aids the user in making or improving decisions.

Authority of the Source

Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like. Sources with an established expertise on the subject matter are considered as having sound authority on the subject.

Timeliness

Reliability, accuracy, and value of information may vary based on the time it was produced or acquired. While a piece of information may have been found accurate, reliable, and valuable during the time it was produced, it may become irrelevant and inaccurate with the passing of time

Indigenous

means native: local; originating or produced naturally in a particular region

Indigenous Knowledge

knowledge that is unique to a specific culture or society; most often it is not written down.

Indigenous Communication

is the transmission of information through local channels or forms. It is a means by which culture is preserved, handed down, and adapted.

Indigenous media and information

are original information created by a local group of people. This also refers to content about indigenous peoples or local knowledge that is unique to a given culture or society. They are owned, controlled, and managed by indigenous peoples in order for them to develop and produce culturally appropriate information in the languages understood by the community.

Library

building of room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or refer to. It is a place in which literary, musical, artistic or reference materials

Folks

________ or Traditional Media- term used to denote peoples performances.

Social media

are web- based applications that are designed for the vast majority to share content efficiently via virtual communities and networks.

Internet

________ is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.

Direct Observation

________- method of collecting evaluative information in which the evaluator watches the subject in her usual environment.

ink

It utilizes ________ and paper in reproducing material through printing processes, traditionally mechanical.

Indigenous communication

________ is the transmission of information through local channels or forms.

Special Library

________- in specialized environments, such as hospitals, corporations, museums, the military, private business, and the government.

Social Organization

Gathering and ________- relationship on how they interconnect, interact and interrelate with each other in a social setting.

New Media

________ is the type of media that mainly uses digital platforms as global vessels for information exchange, advertisement and communication.

School Library

________- serves students from Kindergarten to Grade 12.

worldwide medium

(I) Internet- is a(n) ________ that provides means of information exchange through a series of interconnected networks.

(ii) Radio

mass medium for all that has a vast reach

*interconnected network

internet

Folks or Traditional Media

term used to denote peoples performances

Direct Observation

method of collecting evaluative information in which the evaluator watches the subject in her usual environment

Gathering and Social Organization

relationship on how they interconnect, interact and interrelate with each other in a social setting

Records

such as written materials, carved images and oral communication

Oral Instruction

verbal instruction received by a custodian from an authorized person

Academic Library

serves colleges and universities

Public Library

serves in cities and towns, managed by the local government

School Library

serves students from Kindergarten to Grade 12

Special Library

in specialized environments, such as hospitals, corporations, museums, the military, private business, and the government

Primary, Secondary & tertiary sources

Classification of Sources

Primary source

are created as close to the original event or phenomenon as it is possible to be.

Secondary source

are based on or about the primary sources but a step from that.

Tertiary source

summarize or synthesize the research in secondary sources.