Media
Types of Media
Print Media is the oldest form of media for communication. It utilizes ink and paper in reproducing material through printing processes, traditionally mechanical
(i) Books- oldest form of print media that are used as a way of communication and information piece. They are a diverse platform comprising varied genres that will not only provide us with knowledge but it will also entertain us as well.
(ii) Newspaper- it is a major source of information for a number of readers. It presents detailed coverage of the news and other information with interesting features for readers. It is available to masses at a very low cost.
(iii) Magazine - is a specialized advertising medium that serves the educational, informational, entertainment and other specialized needs of consumers. It allows presentation of detailed ad message along with photos, illustrations, colors, etc.
Broadcast Media specialized on the usage of radio and television to disseminate audio-visual content. Contrary to print media, broadcast media airs audio and video materials for the public’s information, interests or leisure. Radio, television, and films are three forms of broadcast media.
(i) Television- is a primary example of broadcast media that can serve as a source of information and entertainment. It is an audio-visual combination that allows a dual delivery of your marketing message.
(ii) Radio - mass medium for all that has a vast reach. It offers selectivity, cost efficiency and flexibility advantages. Ad or message conveyed depends on the script precision, sounds and distortion levels.
New Media is the type of media that mainly uses digital platforms as global vessels for information exchange, advertisement and communication.
(i) Internet- is a worldwide medium that provides means of information exchange through a series of interconnected networks. *interconnected network - internet
(ii) Social Media- there are web-based applications that are designed for the vast majority to share content efficiently via virtual communities and networks. Ex. Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, etc.
(iii) Computer- is an electronic devices that is used for storing, retrieving and processing data.
Outdoor Media (subtype) is a type of media that reaches out to people who are outside their homes or in public places. It is also known as out-of-home media or outdoor advertising.
Media Convergence is th@@e joining, or “converging”, of distinct technologies into one.@@ It takes completely separate ideas and smashes them together, so that we’re left with one big idea. It also is the coexistence of print media, broadcast media (radio and television), the internet, mobile phones, as well as others, allowing media content to flow across various platforms.
Media and Information Sources
Factors when Evaluating Information:
+Reliability of information- Information is said to be reliable if it can be verified and evaluated. Others refer to the trustworthiness of the source in evaluating the reliability of information.
+Accuracy of information- Accuracy refers to the closeness of the report to the actual data. Measurement of accuracy varies, depending on the type of information being evaluated. Forecasts are said to be accurate if the report is similar to the actual data. Financial information is considered accurate if the values are correct, properly classified, and presented.
+Value of information- Information is said to be of value if it aids the user in making or improving decisions.
+Authority of the Source- Much of the information we gather daily do not come from a primary source but are passed on through secondary sources such as writers, reporters, and the like. Sources with an established expertise on the subject matter are considered as having sound authority on the subject.
+Timeliness- Reliability, accuracy, and value of information may vary based on the time it was produced or acquired. While a piece of information may have been found accurate, reliable, and valuable during the time it was produced, it may become irrelevant and inaccurate with the passing of time (thus making it less valuable). Other information may be timeless, proven to be the same in reliability, accuracy, and value throughout history.
Indigenous means native; local; originating or produced naturally in a particular region.
Indigenous knowledge is knowledge that is unique to a specific culture or society; most often it is not written down.
Indigenous communication is the transmission of information through local channels or forms. It is a means by which culture is preserved, handed down, and adapted.
Indigenous media and information are original information created by a local group of people. This also refers to content about indigenous peoples or local knowledge that is unique to a given culture or society. They are owned, controlled, and managed by indigenous peoples in order for them to develop and produce culturally appropriate information in the languages understood by the community.
Folks or Traditional Media- term used to denote people’s performances. This term refers to the performing arts which can be described as the cultural symbols of people.
Direct Observation- method of collecting evaluative information in which the evaluator watches the subject in her usual environment.
Gathering and Social Organization- relationship on how they interconnect, interact and interrelate with each other in a social setting.
Records- such as written materials, carved images and oral communication
Oral Instruction- verbal instruction received by a custodian from an authorized person.
Library is a building of room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or refer to. It is a place in which literary, musical, artistic or reference materials (such as books, manuscripts, recordings, or films) are kept for use but not for sale.
- Academic Library- serves colleges and universities
- Public Library- serves in cities and towns, managed by the local government.
- School Library- serves students from Kindergarten to Grade 12.
- Special Library- in specialized environments, such as hospitals, corporations, museums, the military, private business, and the government.
Internet is a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
CLASSIFICATION OF SOURCES:
Primary Source- are created as close to the original event or phenomenon as it is possible to be. For example, a photograph or video of an event is a primary source. Data from an experiment is a primary source.
Secondary Source- are one step removed from that. Secondary sources are based on or about the primary sources. For example, articles and books in which authors interpret data from another research team's experiment or archival footage of an event are usually considered secondary sources.
Tertiary Source- are one further step removed from that. Tertiary sources summarize or synthesize the research in secondary sources. For example, textbooks and reference books are tertiary sources.