graphic design quiz study guide

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Graphic Design

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40 Terms

1

Graphic Design

A variety of artistic and professional practices centered around visual communication and presentation.

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2

Visual Communication

The use of symbols, images, and words to construct visual depictions of ideas and messages.

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3

Historical Reflection

Graphic design mirrors societal trends, cultural shifts, and world events throughout history.

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4

Cave Paintings

The origins of graphic design trace back to prehistoric art forms used for communication.

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5

Art Deco

A design style from the 1920s characterized by luxury and optimism following World War I.

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6

War Propaganda

Graphic design in the 1940s focused on powerful visual messaging during World War II.

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7

Minimalism

A design approach that emerged in the 1940s, emphasizing simplicity and resource conservation.

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8

Bohemian Style

The 1970s embraced a free-spirited aesthetic as a reaction against social conformity.

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9

Neon Aesthetics

The 1980s reflected technology and consumerism through vibrant, eye-catching visuals.

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10

Grunge

A rebellious design style from the 1990s that expressed disillusionment with mainstream culture.

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11

Skeuomorphism

A design trend in the 2000s that made digital interfaces feel familiar and user-friendly.

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12

Flat Design

A minimalist approach in the 2010s that simplified interfaces for better usability.

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13

Maximalism

A design trend in the 2020s characterized by bold, elaborate visuals and 3D elements.

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14

Target Audience

The specific group of people a design project aims to communicate with.

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15

Communication Objective

The key information that needs to be conveyed to the audience.

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16

Tone of Voice

The emotional quality or attitude conveyed through design choices.

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17

Hierarchy

The order of importance among design elements guiding the viewer's eye.

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18

Eye Flow

The intended path a viewer's gaze follows through a design layout.

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19

Elements of Design

The basic building blocks (point, line, shape, size, color, texture, space, type) used in graphic design.

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20

Principles of Design

Guidelines for effectively applying design elements (balance, contrast, emphasis, hierarchy, proximity, repetition, alignment, white space, unity).

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21

Color Theory

Principles explaining how colors interact, mix, and affect emotions in design.

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22

Color Wheel

A circular diagram showcasing the relationships between colors.

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23

Primary Colors

The basic colors (red, blue, yellow) that cannot be created by mixing other colors.

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24

Secondary Colors

Colors created by mixing two primary colors (orange, green, purple).

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25

Tertiary Colors

Colors made by mixing a primary color with an adjacent secondary color.

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26

Hue

The pure form of a color without any black, gray, or white added.

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27

Value

The lightness or darkness of a color, influenced by adding white or black.

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28

Saturation

The intensity or vividness of a color, affected by mixing with gray or complementary hues.

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29

Color Interaction

The phenomenon where colors appear differently based on surrounding colors.

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30

Monochromatic Color Scheme

A color scheme using variations of one color for a harmonious look.

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31

Analogous Color Scheme

A scheme using adjacent colors on the color wheel for a rich visual effect.

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32

Complementary Color Scheme

A scheme pairing opposite colors for high contrast and visual interest.

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33

Split Complementary Color Scheme

A variation using one color and the two adjacent colors to its complement.

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34

Triadic Color Scheme

A scheme using three equally spaced colors around the color wheel for balance and contrast.

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35

Tetradic Color Scheme

A scheme using two sets of complementary colors for variety and contrast.

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36

Warm Colors

Colors like red, orange, and yellow that evoke warmth and energy.

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37

Cool Colors

Colors like blue, green, and purple that create a calming effect.

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38

Color Perspective

A technique where warm colors appear closer and cool colors recede in space.

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39

Atmospheric Perspective

A technique mimicking how objects appear in the atmosphere, affecting color saturation and clarity.

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40

Color Psychology

The study of how colors evoke emotions and reactions in viewers.

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