1935 intro, 1950 main use
tapes are made of powdered ferrous oxide compound bonded to long strip of tough plastic \= backing where oxide is painted + held in place w/ adhesive binder
manufactured in ¼, ½, 1, 2 in → most frequently used \= ¼ in tape
allowed for performances to be edited → allowed overdubbing, splicing → expanded creative freedom
reel-to-reel tape \= professional; difficult and inconvenient for consumers