Advertising Strategies for Massage Therapists

These flashcards cover key vocabulary and concepts related to advertising strategies, particularly in the context of promoting services for massage therapists.

Advertising

The activity of gaining public notice for a business through direct payment, including display ads, radio, and television commercials.

Direct Payment

Costs that are paid directly for the advertisement, contrasting with promotional efforts that have indirect expenses.

Promotion

Marketing activities that incur expenses but are indirect, such as distributing business cards and brochures.

Publicity

Information or material that is distributed without cost to the business, which can have positive or negative effects.

Target Market

The specific group of consumers at which a marketing campaign is aimed, crucial for creating effective advertising.

Rule of Seven

The principle stating that a consumer needs to see a marketing message at least seven times before taking action.

Display Ads

Visual advertisements designed to attract attention, often used in print or digital media.

Classified Ads

Advertisements that are typically text-only listings, usually found in newspapers or websites, often used by local businesses.

Billboard Advertising

Outdoor advertising on large panels that can be seen from roadways, which has become more affordable with digital technology.

Email Blasts

Mass emails sent out to a list of subscribers to promote products or services, needing repetition to be effective.

Differential Advantage

The unique benefits or advantages that distinguish a product or service from competitors, vital for effective advertising.

Call to Action

A statement or instruction that encourages the audience to take a specific action, such as making a phone call or visiting a website.

Visual Impact

The overall visual appeal of an advertisement, which affects how well it captures attention and conveys a message.

Community Newspapers

Local publications that often include classified ads and are still relevant for reaching specific demographics like seniors.

Radio Advertising

Promotional messages broadcast on radio, which remains effective in smaller communities despite increasing digital media.

Online Directories

Web-based listings of business names and contact information, which have largely replaced paper directories for advertising.

Consumer Engagement

The process of actively involving consumers in the marketing and advertising of a product or service.