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GENDER SECTION
GENDER SECTION
What happened in 2024 to the Conservative vote share between men and women?
The gender gap changed due to men’s’ votes shifting away from the conservative party.
The Conservatives’ share fell by 23 points among men and 17pts among women
What was the voting disparities between genders between the three big parties: Labour, Tories and Reform UK?
Labour performed better among young women (45%) than young men (36%), as younger men leaned more towards the Greens and smaller parties.
The Conservatives performed better among older women (40%) than older men (35%), as older men were more inclined to vote for Reform UK.
Reform UK reached 20% among older men.
SCHOOL QUALIFICATIONS SECTION
SCHOOL QUALIFICATIONS SECTION
How did qualifications influence voting behaviour in the 2024 General Election?
In the 2024 election, 43% of graduates voted for Labour while only 19% of graduates voted for Conservatives.
Among those with no formal qualifications, the Conservatives led with 39% compared to Labour's 28%.
Reform UK secured 18% of votes among those without qualifications, compared to 7% among graduates.
How does education affect political decision making?
Education often endows people with political knowledge that can affect their voting behaviour, leading to predicable patterns.
ETHNICITY SECTION
ETHNICITY SECTION
How did Ethnicity affect ballot decision during the General Election and how did it impact Labour?
In 2019, the Conservatives held a 19-point lead among white voters, which shifted to a 7-point lead for Labour this year.
Among ethnic minority voters, Labour's share dropped by 18 points since 2019, while support for the Greens rose by 9 points and minor/independent parties gained 13 points.
How did Keir Starmer's opinion on the Gaza conflict effect Minority voting decisions?
The Labour Party's decline in support since 2019 was partly attributed to Keir Starmer's stance on the Gaza conflict.
YouGov found that 56% of ethnic minority voters believe Keir Starmer and the Labour Party mishandled the Gaza response.
AGE SECTION
AGE SECTION
How did the voting habits of the 25-34 age demographic differ from other age groups?
The 2024 election highlighted age's influence on voting, as shown by IPSOS Mori. Labour's strongest support came from 25–34-year-group (47%), while the
Conservatives secured 43% among those aged 65+, more than double their share among under-65s.
How did Reform UK’s votes share change in 2024, especially in relation to the 45-64-year group.
Compared to 2019 Reform UK increased its vote share across all age groups, particularly among 45–64-year group, where their support reached 18%.
What do you voters typically support and how has reform UK appealed to younger individuals?
Younger voters favour significant change and wealth-sharing policies, making them more likely to support Labour. Reform UK, after rebranding from the Brexit Party, has significantly increased its share by appealing to a slightly younger demographic (45–64).