Intro to Mass Communication - Final (Chapters after Midterm)

Westerns

From 1926 to 1967 this genre accounted for nearly a quarter of all films

• culture

• opera

• Westerns

• anti-war

• romance

Youth Culture

Bonnie and Clyde reflected the attitudes of a rising:

• youth culture

• violent streak

• police chase

• gangster culture

• none of the above

Both B and C

Academy Aperture 2025 requires Oscar nominees to:

• support Black Lives Matter efforts

• meet certain diversity standards

• meet certain inclusion standards

• all of the above

• both b and c

VCRs

The adoption of this technology by most households in the 1980s reduced audiences at movie theaters

• DVDs

• on-demand

• VCRs

• blue ray

• cable

83

Today, the six big studios control this percent of the North American market share

• 50

• 75

• 25

• 98

• 83

Social Necessity

JJ Abrams, Bad Robot Productions chairman, believes people will return to movie theaters due to

• the concessions available

• the size of movie screens

• social necessity

• all of the above are true

• none of the above are true

3

Midnight Cowboy, one of the first films to receive an X rating, won how many Academy Awards?

• 1

• 2

• 3

• 4

• 5

Kinetograph

Thomas Edison’s early motion picture display that allowed viewers to experience illusion of a moving image was a:

• projector

• kinetoscope

• phonograph

• motion pictures

• kinetograph

Kinetoscope

This device would become the predecessor to the motion picture projector

• kinetoscope

• kaleidoscope

• zoopraxiscope

• movie reel

• film strip

19th Century

The movie industry originated in the:

• 17th century

• 18th century

• 19th century

• 20th century

• 21st century

True

T/F: About 33 percent of moviegoers in the United States and Canada last year were under the age of 24

True

T/F: The 1915 film The Birth of a Nation captured the social and cultural tensions of the post-Civil War decades

True

T/F: A film’s success at the box office has everything to do with studio-generated marketing and publicity

True

T/F: By 1915, more than 60 percent of US film production was centered in Hollywood

False

T/F: Movie studios ignored the pandemic and chose to release all films to theaters as originally planned

False

T/F: Cable companies might rely more on providing cable channel packages rather than providing internet services

True

T/F: The percentage of US households that owned a television rose from 9 percent in 1950 to 95 percent in 1970

True

T/F: Many non-sports viewers are unhappy to pay for ESPN on their cable service

False

T/F: Bewitched, Gilligan’s Island, and I Dream of Jeannie are all examples of domestic comedy

True

T/F: Between 1994 and 2009, the percentage of US households watching the Big Four networks during prime time plummeted from 43 percent to 27 percent

3

How many streaming services is the average American subscribing to in the 2020s?

• 3

• 6

• 8

• 10+

• none of the above

Vietnam War

What was the nation’s first televised war?

• WWI

• WWII

• Cold War

• Korean War

• Vietnam War

Used as a Rotating Camera

The scanning disk was:

• used as a rotating camera

• made from plastic

• an electronic display device

• a glass viewing screen

• a scanning device

Remote or Mountainous

Cable television was originally developed in what kind of area to enhance poor reception of regular television signals?

• community or mountainous

• urban or suburban

• urban or rural

• remote or mountainous

• remote or urban

Personalize Viewing Choices for Individuals

Streaming companies compile data of what individual viewers choose to watch in an effort to:

• add show choices for all viewers

• eliminate show choices for all viewers

• personalize viewing choices for individuals

• charge premium subscriptions

• none of the above

BET

The first television network in the US dedicated to African American viewers was

• Telemundo

• BET

• Comedy Central

• MTV

• Cinemax

Multiple

The presence of __________ sponsors meant that no single advertiser controlled the entire program

• corporate

• government

• commercial

• multiple

• technological

Network Era

The period between 1950 and 1990 is historically recognized as the:

• sitcom era

• network era

• repression era

• booming era

• advertising era

Partisan News Networks

What causes viewers to have less understanding of opposing political opinions, making them more polarized?

• cable networks

• prime time

• reality television

• domestic comedy

• partisan news networks

Controversial Issues

During the 1970s, broadcasters began to diversify families on their shows to reflect changing social attitudes toward:

• sketch comedy

• drama

• controversial issues

• advertising

• sitcoms

1950s

When did the development of video games begin?

• 1940s

• 1950s

• 1960s

• 1970s

• 1980s

Death Race

What was the first video game to draw criticism because of its depiction of violence?

• Grand Theft Auto

• Mortal Combat

• Doom

• Call of Duty

• Death Race

Magnavox

Which company created the first home video game console?

• Sega

• Coleco

• Nintendo

• Magnavox

• Atari

Predetermined Gameplay

Which of the following is not a characteristic of World of Warcraft?

• role-playing

• predetermined gameplay

• virtual money

• social groups organized by players

• open-ended gameplay

To Attract Older Players

What is one reason for adding violence to video games?

• to attract older players

• to attract younger players

• to be educational

• to be culturally sensitive

• to make games more entertaining

Nintendo

What company created the first successful video game?

• Atari

• Microsoft

• Bookhaven

• Sega

• Nintendo

4 out of 5

One survey found that, during the COVID-19 pandemic, this many consumers played video games

• 1 out of 5

• 2 out of 5

• 3 out of 5

• 4 out of 5

• none of the above

Motion-Sensitive Controller

What unique feature did the Wii console bring to the video game market?

• controllers that were like musical instruments

• online play

• motion-sensitive controller

• more violent gameplay

• voice communication technology

Farming

Which of the following has not been affected by video games in some way?

• education

• technology

• movies

• farming

• music

Character

Another word for avatar is:

• NPC

• character

• role playing

• winner

• multi-player game

True

T/F: The development of mobile phone games has had an impact on the portable game market

True

T/F: E-games might become the dominant medium in American cultural life in the 2020s

False

T/F: Only young people are drawn to Wii Fit

False

T/F: Video games started to become popular in the 1970s because so many people had access to computers

False

T/F: Issues of gender identity made games that promote them not profitable

True

T/F: The internet is not a physical structure

True

T/F: Social media allowed for major political change globally

False

T/F: Right now, social media companies face tight US government regulations

False

T/F: Social media depend on people providing private information that cannot be sold to advertisers

True

T/F: Some people called the presidential election of 2008 the “Facebook election”

Digital Divide

The problem of certain demographics going without internet access is known as:

• illegal

• digital dominance

• digital divide

• digital disparity

• unfair

Much Greater Due to Targeted Ads

The return on investment for advertisers on social media is:

• less due to the expense

• much greater due to untargeted ads

• much greater due to targeted ads

• less due to the lack of expense

• much less due to targeted ads

Internet

A web of interconnected computers along with the information on them is known as the:

• on demand

• LAN

• protocol

• internet

• network

A Social Norm

Mark Zuckerberg, founder of Facebook, claimed in 2010 that privacy was no longer:

• profitable

• ethically right

• necessary to the average person

• necessary to business

• a social norm

Social Commerce

Traditional e-commerce is giving way to:

• anti-social commerce

• social commerce

• political commerce

• Amazon shopping

• in-store shopping

Their Ad-Driven Business Models Rely on Keeping Users Engaged

Companies have little incentive to regulate hateful or violent speech on social media because:

• the only good speech is hateful speech

• violence is the way

• their politically-driven business models rely on hateful speech

• they are motivated by communicating only truth

• their ad-driven business models rely on keeping users engaged

Reduced Personal Privacy

Partly because of the conscious decisions made by participants, social networks have:

• helped increase personal privacy

• reduced personal privacy

• been 100 percent productive

• reduced global IQ by double digits

• none of the above

Ivy League Classmates

Facebook was originally developed exclusively to this group

• international universities

• Ivy League classmates

• state colleges

• high schoolers

• community colleges

All of the Above

Why is information on the internet potentially less reliable than in any traditional media?

• Anyone can self-publish

• The information isn’t vetted before it is posted

• Many internet authors have questionable expertise

• There is no internet editorial department

• All of the above

All of the Above

In 2008, Barrack Obama ran a successful presidential campaign using:

• social networking sites

• podcasts

• mobile messaging

• all of the above

• none of the above

Apple’s 1984 Computer Campaign

One of the best-known examples of defining a product in terms of new cultural trends was:

• Piggy Wiggly’s grocery store promotions

• Maybelline’s lipstick ads

• Dell’s 1990 computer campaign

• Disney World’s ads

• Apple’s 1984 computer campaign

Advertising

Promoting a product or service using paid announcements is:

• business

• marketing

• difficult

• advertising

• annoying

Regulating False Advertising Claims

In 1914, the Federal Trade Commission became responsible for:

• regulating false advertising claims

• making sure products were biodegradable

• making sure all foods were organic

• proving harm done by advertisers

• making sure products were recyclable

The Media

Part of PT Barnum’s success was knowing how to use:

• elephants

• the media

• a rifle

• midgets

• a megaphone

Create and Maintain Good Relations with Constituents

The goal of an organization’s public relations is to:

• take advantage of the press

• control the media

• create and maintain good relations with constituents

• fool the public

• sell public relations products

The Printing Press

An invention in 1440 that had a big impact on print advertising was:

• thumb tacks

• color ink

• the copy machine

• the printing press

• the paper cutter

Selling a Product

A lessening percentage of advertising is devoted solely to:

• selling a product

• communicating

• selling a brand

• the client’s needs

• virtue-signaling

Request From a Consumer

Which of the following is not a reason for a PR campaign?

• request from a consumer

• response to an emerging issue

• part of a community effort

• part of a long-term strategy

• crisis response

Promoted by Advertisers

Stereotyping of women and minority groups has been:

• promoted by artists

• beneficial to the objectified minorities

• common sense

• resisted by advertisers

• promoted by advertisers

To Make Diamonds an Essential Part of Life

The point of the De Beers company PR campaign was:

• to make cars an essential part of life

• to make diamonds an essential part of life

• to make Taco Bell an essential part of life

• to make cigars an essential part of life

• to make cigarettes an essential part of life

True

T/F: BP mounted a public relations campaign to persuade people that it was a friend of the environment

True

T/F: When people become overwhelmed with information, they tend to retreat into “information bubbles”

False

T/F: Storytelling will continue to become less important in advertising and public relations

False

T/F: The PR-oriented model of branding focuses on the profits of a company

True

T/F: The rise of mass media has made advertising an increasingly influential aspect of culture

Audience

Increased competition from cable networks has caused this to decline for the networks

• affiliates

• stations

• advertising

• sponsors

• audience

Political Opinion

Many news channels are further specialized according to viewers’

• political opinion

• lifestyles

• race

• nationality

• education

Traditional Cable Television

According to Forbes magazine, the growth of streaming services is the downfall of

• public television

• traditional cable television

• satellite television

• all of the above

• none of the above

All of the Above Are True

In replacing mechanical systems, electronic television sets:

• made no noise

• were compact to use

• had better picture quality

• had fewer visual limitations

• all of the above are true

Public Television

This system was created to enhance citizenship

• prime time television

• cable television

• pay per view television

• network television

• public television

True

T/F: NBC made the first national color broadcast in 1954 when it telecast the Tournament of Roses Parade

True

T/F: Early television programs were often developed, produced, and supported by multiple sponsors

Games Cause Kids to be Sedentary

What is a long-standing complaint about kids and video games

• Games cause kids to be hyperactive

• Games cause kids to be sedentary

• Games encourage kids to bully other kids

• All of the above

• None of the above

Augmented Reality

According to Forbes magazine, the future of gaming might be a blend of virtual reality and

• wired controls

• podcasts

• augmented reality

• social media

• national competitions

Increased to 35

As the appeal of video games has expanded, what happened to the average age of the video game player

• increased to 35

• increased to 30

• remained at 24

• decreased to 17

• decreased to 14

True

T/F: Currently, phone companies are finding it difficult to offer widespread access to 5G

True

T/F: Call of Duty became notorious in 2009 for a virtual massacre of innocent civilians

True

T/F: Public perception still blames video games for acts of physical violence

Protocol

An agreed upon set of rules for more than one computer is called

• communication

• protocol

• decentralization

• law

• packet switching

All of the Above

An example of a social medium is

• Facebook

• X

• LinkedIn

• Instagram

• All of the above

False

T/F: Social media platforms began appearing in the early 2000s

False

T/F: Social media content is global and transcends cultural specificity

True

T/F: AR can be used on some platforms, such as Instagram, now

Advertisements

The first immigrants to America from Europe were encouraged by what to make the trip?

• rights guaranteed by the US Constitution

• outstanding arrest warrants

• advertisements

• European governments

• rights offered by state legislations

Dialogue

The “two-way symmetric” model of public relations is about:

• providing information

• persuasion

• dialogue

• publicity threats

• communication within an organization

False

T/F: The public believes that advertisers are basically honest

False

T/F: The 2010 Super Bowl had one of the most diverse audiences ever, and advertisers met that audience with much more diverse advertisements

Pulp Fiction

Which independent film broke $100 million at the box office?

• Juno

• Lost in Translation

• Fight Club

• Pulp Fiction

• Harry Potter

Ratings System

In 1968, the MPAA adopted this to identify films in terms of objectionable content

• ratings system

• content organizer

• content system

• parental guidance

• modification system

Drugs, S*x, and Violence

The widely popular Easy Rider from 1969 contained

• war, violence, and drugs

• drugs, s*x, and rock and roll

• drugs, s*x, and violence

• money, drugs, and s*x

• music, drugs, and s*x