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law of supply
producers offer more of
a good or service as jt’s price increase and less
as price falls
law of demand
consumers will buy more of a good when its price is lower and less when the price is higher
movement along a curve
change in the quantity of a good/service that is directed caused by a change in the price of that good/service
shift of a curve
fundamental change in the relationship between two variables, causing the entire curve to move to the left/right, rather than just a movement along the curve
purchasing power
the ability to purchase goods and services
subsidy
a government payment that supports a business or market
price ceiling
a maximum price that can legally be charged for a good or service
law of diminishing marginal utility
the idea that the extra satisfaction a person gets from consuming one more unit of a product/service decreases because they consume more of it
equilibrium point
of balance at which the quantity demanded equals the quantity supplied
oligopoly
if market structure in which a few large forms dominate a market
barrier to entry
any factor that makes it difficult a new form to enter market
monopolistic competition
if market structure in which many companies sell products that are similar but not identical
market power
the ability of a company to control prices and total market output
perfect (pure) competition
a market structure in which a large kimberly of firms all produce the same product and no single seller controls supply or prices
price floor
a minimum price for a good or service