Unit 6: POWER OF PERSUASION

Persuasion

(v) /pərˈsweɪʒn/ Thuyết phục
the act of persuading somebody to do something or to believe Washington
Eg: It didn't take much persuasion to get her to tell us where he was.

collaborator

(n.) /kəˈlæbəreɪtər/ người cộng tác
Collaborators contributed greatly to the success of our market research.

perceive

(v) /pərˈsiːv/ nhìn nhận
Eg: Every employee who enjoys profit sharing _____s his job as quality control.

promotional

(Adj) /prəˈməʊʃənl/
(thuộc) quảng cáo/ Khuyến mãi

retailer

(n) /ˈriːteɪlə(r)/ nhà bán lẻ
a person or business that sells goods to the public

rebate

to pay back an amount of money to customers after they have bought something

Trustworthiness

(n) /ˈtrʌstwɜːrðinəs/ đáng tin cậy
the quality of always being good, honest, sincere, etc. so that people can rely on you

Reinforcement

(n) /ˌriːɪnˈfɔːrsmənt/ củng cố
extra soldiers or police officers who are sent to a ơplace because more are needed

Prevalence

(n) /ˈprevələns/ sự phổ biến, thịnh hành
= popularity
the fact of existing or being very common at a particular time or in a particular place

merchandise

(n) /ˈmɜːrtʃəndaɪz/ hàng hoá = goods
eg: I am very impressed with the selection of _____ at this store.

exaggerate

v. /ig´zædʒə¸reit/ cường điệu, phóng đại
​to make something seem larger, better, worse or more important than it really is

irritating

adj. /´iriteitiη/ làm phát cáu, chọc tức
annoying, especially because of something somebody continuously does or something that continuously happens

possession

n. /pəˈzeʃn/ tài sản
something that you own or have with you at a particular time

to pressurise

ˈ v. /preʃəraɪz/ áp lực
to persuade somebody to do something, especially by making them feel that they have to or should do it

impulsive

adj. /ɪmˈpʌlsɪv/ hấp tấp, bốc đồng
acting suddenly without thinking carefully about what might happen because of what you are doing

sponsorship

n. /ˈspɑːnsərʃɪp/ sự tài trợ
financial support from a sponsor

commercial

n. /kəˈmɜːrʃl/ quảng cáo
an advertisement on television, on the radio or on a website

pop-up ads

n. /ˈpɑːp ʌp/ quảng cáo

brochure

n. /brəʊˈʃʊr/ tài liệu quảng cáo
a small magazine or book containing pictures and information about something or advertising something

billboard

n. /ˈbɪlbɔːrd/ bảng quảng cáo
a large board on the outside of a building or at the side of the road, used for putting advertisements on

banner ad

n. /ˈbænər/ ảnh quảng cáo
an advertisement that appears across the top of a page on the internet

telemarketing

n. /ˈtelimɑːrkɪtɪŋ/ tiếp thị qua điện thoại
a method of selling things and taking orders for sales by phone

Jingles

n. /ˈdʒɪŋɡl/
a sound like small bells ringing that is made when metal objects are shaken together

flyer

n. /ˈflaɪər/ tờ rơi
a person who flies an aircraft (usually a small one, not a passenger plane)

persuasive

(adj) /pərˈsweɪsɪv/ có sức thuyết phục
able to persuade somebody to do or believe something

ubiquitous

n. /juːˈbɪkwɪtəs/ có mặt ở khắp mọi nơi
seeming to be everywhere or in several places at the same time; very common

compelling

adj. /kəmˈpelɪŋ/ hấp dẫn, thuyết phục
that makes you pay attention to it because it is so interesting and exciting

invasive

adj. /ɪnˈveɪsɪv/ xâm chiếm, xâm lấn
(especially of diseases within the body) spreading very quickly and difficult to stop

infuriating

adj. /ɪnˈfjʊrieɪtɪŋ/ chọc điên tiết

making you extremely angry

disturbing

adj. /dɪˈstɜːrbɪŋ/ gây náo động
making you feel anxious and upset or shocked

slick

adj. /slɪk/ tài tình, khéo léo
done or made in a way that is clever and efficient but often does not seem to be sincere or lacks important ideas

unavoidable

adj /ˌʌnəˈvɔɪdəbl/ không thể tránh được
impossible to avoid or prevent

reassure

v. /ˌriːəˈʃʊr/ trấn an ( giúp ai đó bình tĩnh lại )
to say or do something that makes somebody less frightened or worried

vendor

n. /ˈvendər/ người bán hàng rong
a person who sells things, for example food or newspapers, usually outside on the street

ploy

n. /plɔɪ/ mánh khóe, thủ đoạn
words or actions that are carefully planned to get an advantage over somebody else

gimmick

n. /ˈɡɪmɪk/ đồ không cần thiết

something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something

assure

(v) /əˈʃʊr/ đảm bảo, cam đoan
to tell somebody that something is definitely true or is definitely going to happen, especially when they have doubts about it

induce

v. /ɪnˈduːs/ xui khiến
to persuade or influence somebody to do something

oblige

v. /əˈblaɪdʒ/ bắt buộc
to force somebody to do something, by law, because it is a duty, etc.

branding

v. ˈbræn.dɪŋ/
xây dựng thương hiệu
the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them

entice

to persuade someone to do something by offering them something pleasant:

entice someone into something The adverts entice the customer into buying things they don't really want.

distributor

n. /dɪˈstrɪbjətə(r)/ nhà phân phối
a person or company that supplies goods to shops, etc.

sales representative

n. /seɪl/ /ˌreprɪˈzentətɪv/ người đại diện bán hàng
an employee of a company who travels around a particular area selling the company's goods to shops and other businesses

twist (your arm)

v. /twɪst/ sự xoắn, sự vặn
to bend or turn something into a particular shape

tempt

v. /tempt/ cám dỗ
to attract somebody or make somebody want to do or have something, even if they know it is wrong