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qualitative is a
descriptive study, uncover a truth
qualitative focuses on
how/why things happen
researchers observe a process/comprehensively learn about it
smaller samples/more in depth
Identify patterns in participant
responses related to an
experience
seek to understand ..
phenomena, emotion, preference
several approaches
– Case studies (special person/object, short)
– Grounded theory (Data collection and analysis occur
simultaneously)
-Conversational analysis (Understand how speakers produce their own behaviors and how they interpret the behaviors in others)
– Ethnography (Multiple data sources from differing ethnicities)
– Phenomenology (includes a philosophical stance or
framework of thought that tends to apply in all Qualitative
research) thematic analysis common (Overlapping keywords or
themes across participant descriptions of experience)
data collection
observation
interview
action research
data analysis
thematic (phenomenology)Overlapping keywords or
themes across participant descriptions of experience
holistic (case study, ethnography)Explanation of the boundedness (maybe it occurs in some people but not others) and extent of a phenomenon(maybe it occurs in some societies but not others)
constant comparison (grounded theory)Does this new information fit into the former understanding of the phenomenon
trustworthiness
credible, dependable, confirmable
triangulation
capturing and respecting multiple perspectives; thick
description
Authenticity:
research perspective, participant perspective, fairness in
depicting values
strength vs weakness
Recognizes role of shared truth, Compelling and powerful
Subjective in nature, Oversimplification of meaning or experiences