location + marketing mix

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5 Terms

1
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location factors

proximity to market, labour, materials, competitors

nature of business activity

impact of internet

<p>proximity to market, labour, materials, competitors</p><p>nature of business activity</p><p>impact of internet</p>
2
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promotion

generates customer awareness

<p>generates customer awareness </p>
3
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product

combination of elements that make a products design,

function, aesthetics, cost

<p>combination of elements that make a products design,</p><p>function, aesthetics, cost</p>
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price

plays a significant role in positioning the brand in the market to compete effectively

<p>plays a significant role in positioning the brand in the market to compete effectively</p>
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place

choosing the most efficient location will result in lowered costs and greater profits

<p>choosing the most efficient location will result in lowered costs and greater profits</p>