Studied by 0 people
Looks like no one added any tags here yet for you.
An offer must be one party and accepted by the other party in order for a contract to be
legally binding.
When an agent legally acts in the best interests of his/ her client, the agent is establishing a(n) ______ relationship.
Fiduciary.
Which of the following is one of the rights of customers in the travel and tourism industry:
To be informed about a destination's social conditions.
Kathy's once-booming traditional brick-and-mortar travel agency is financially struggling. For many years, the majority of Kathy's revenue came from commissions on airline tickets sales. Now, though, most of Kathy's clients purchase their online instead of from her travel agency. These clients can purchase tickets directly from the airlines or through online travel agencies like Priceline or Expedia. Oftentimes, the tickets that they purchase online are less expensive than the tickets that Kathy offers. This is an example of..
Disintermediation
One way that a manufacturer can foster positive relationships with its channel members is by
providing training programs.
What should employees be willing to accept when defending their ideas objectively?
Critical feedback
Why do businesses often make it possible for employees to meet during work time and participate in group discussions?
To share many different opinions
An accounts-receivable employee monitors delinquents accounts by placing them into three folders- 30 days past due, 60 days past due, and 90 days past due. How has the employee organized the information?
Time
Which of the following is a guideline for writing clear instructions for your coworkers:
Understanding the process you are explaining.
A transmittal letter is a business letter whose purpose is to
accompany other written material
When writing informational messages, business employees should explain the situation and include sufficient data for the recipient to be able to
Make a decision
What type of simple report might a buyer for a business prepare in order to periodically inform other departments about the status of scheduled deliveries?
Progess
It is appropriate for a participant to ask questions during a staff meeting when
she/ he needs a point clarified
You have a customer- service mindset if you believe that your customer are your
employers
In order to interpret business policies to customers, salespeople must
understand the business's policies
A business exhibits ethical behavior in customer relationship management by implementing policies that
protect its customers' privacy
An individual books a hotel reservation on an Internet web site. This is an example of
Place
Which of the following situations involves finding another source of a limited natural resource:
Searching for oil on the ocean floor
What economic activity examines how money payments are divided between resource owners and producers?
Distribution
Which of the following describes the services offered by trade industries:
They may be limited or full line
You pay Burger King for the right to set up a location in Barcelona under the corporate headquarters' guidance and regulations. This is an example of
Franchising
One of the benefits of competition to consumers is that competition encourages
Businesses to develop new products
Government can prevent unqualified persons from operating a business by
Refusing to grant them a license
Generating revenue to pay for services that are provided to the public is the reason for
Taxes
What action expands economic activities?
Increasing inventory levels
To find a career that's best suited for your strengths, it's important to be ______ about your strength and weaknesses.
Realistic
Accepting blame for failure and credit for success is an indication of a person's
Responsibility
Mary often frowns and shakes her finger when she is communicating with customers. Mary should try to develop self-control by controlling her
Body language
One of the reasons you should listen to criticism carefully is that it shows that you
take the criticism seriously
Why is it important to be patient when learning to exhibit cultural sensitivity?
It's a lifelong process
A person can determine the reason for a conflict by
Asking why the disagreement is occurring
One of the disadvantages of using consensus building as a decision-making tool is that it often encourages group members to
Compromise
Why is accepting responsibility for your own actions important to effective human relations skills?
People will be able to depend on you
Although Anna works in a different department than Ryan, their job responsibilities overlap. Anna and Ryan often talk about the mutually job-related problems, and they share ideas about how they can improve situations in ways that will benefit not only them, but the company in general. By sharing information and being objective, Anna and Ryan are
building collaborative working relationships
A business that buys services and goods in order to operate now and pay for them later is using
credit
You are more likely to achieve your goals if they are
written down
When Jane received her first paycheck from her part-time job, she was surprised to see the amount was much less than her $8,000 per hour pay rate multiplied by the number of hours she worked. Jane had not planned on _____ tax being taken out of her paycheck.
income
Why is it important for individuals to periodically validate their credit histories?
To avoid being denied credit
To protect a business from natural risks, the business should purchase _______ insurance.
Property
Teresa is a new employee who received training in handling sales and returns for the business. Her supervisor referred to both type of activities as
Transactions
To keep communication flowing with other departments, the finance functions depends on
Information systems
One of the most important ways that a businesses use budget is for
Evaluation
What activity typically occurs during new employee orientation:
A tour of the business
Alonzo, the marketing director at the local convention and visitors bureau, conducted a series of focus groups with people in different age groups to determine what entertainment they are interested in. He then compared his findings to determine similarities across groups. This is an example of
Primary data
To track environmental changes impacting hospitality and tourism marketing, a destination marketer should use
Push technology
What can be learned from monitoring the sales data of any hospitality and tourism business:
Average amount of sales per customer
When examining two data sets, the hotel manager found that one set had a correlation of +1 and the other had a correlation of -1. What should the hotel manager understand about the strength of the relationship of the two data sets?
The strength of the relationship of the two sets is the same
The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
Animated backgrounds
Which major marketing function determines how various products will be shipped?
Distribution
A major pharmaceutical company is considering replacing meetings with teleconferences and substituting regional meetings for national meetings. This consideration is in response to which factor affecting marketing in the travel environment
Economic
A reason that hotels keep guest-history records that tell them the geographic locations of the majority of their guests is in order to
Advertise in specific areas
You have been asked to provide information to management about the impact a highway bypass will have on your business, identifying a recommended course of action. What would be the best way to organize the information?
By cause/effect
Payroll, hotel reservations, and sales orders are handled be a(n) _________ type of information system.
Transaction processing system
What is available to all people around the world who have access to a computer that has connectivity:
Internet
When conducting a web search, keywords entered into the query field should
Be as specific as possible
The capability of combining graphics, text, animation, and sound is a unique characteristic of _____ software programs.
Presentation
A business owner wants to compare last year's sales to the business's sales in 2001. Unfortunately, the owner has no way to read the 2001 data, since the data are stored on a floppy disk. This scenario illustrates what drawback to keeping digital records:
Some digital records become inaccessible due to obsolete technology.
Changing attitudes about family roles is an example of a shift in
Society and culture
Which 1990s technological development has allowed travel and tourism information to be obtained by the general public on personal computers:
Internet
The purpose of a company's operations function is to manage its
Day-to-day activities
What is one way that a business can reduce unsafe working conditions?
Improve housekeeping
Businesses that are common targets for robbery are those that
Are located in isolated areas
One procedure that businesses often establish to protect company information from computer crime is to require the use of
Virus detectors
What is an important question that a business should ask when selecting a vendor:
Does the vendor have the resources to consistently meet our business's needs?
What is necessary to the actual production of goods and services:
Capital resources
What is an example of a housekeeping activity that a gift-shop employee would perform?
Straightening display areas
To lower their risk of inhaling the harmful fumes of cleaning chemicals, hotel housekeeping employees might wear protective
Masks
What is a guideline for the manager of a business or department to follow after a robbery:
Ask witnesses to remain until the police arrive
A general guideline for putting together an outfit of clothes is to make sure that the outfit
Is appropriate for the occasion
It is important to develop a personal plan of action for goals because
A plan helps you to achieve your goals
To help make tentative career decisions, you should know the educational and training requirements as well as
Your major strengths, aptitudes and interests
Jared was just hired for a new job. The employee who interviewed him and took him through the hiring an process works in
Human resources management
A job applicant who wants to write a follow-up letter should follow the guidelines for
Writing a business letter
Victoria is new to the marketing field and wants to meet other marketing professionals. What would be the best way for Victoria to meet other marketing professionals?
Join a local professional marketing or trade organization
To become the general manager of a large hotel, you will probably need to go to
Graduate school
In what segment of the hospitality and tourism industry is destination marketing?
Event management
What is an example of promotion in the hospitality industry
A hotel advertises a free breakfast buffet for guests on select mornings during slow seasons
Creating an economical image of a new product to match the business's low-cost image is an example of
Product positioning
When deciding what products to buy, businesses tend to offer only those products that
Customers expect
What is an example of a service provided by the hospitality industry:
Valet parking
The Coleman Company sells its own brands of tents, coolers, grills, and sleeping bags. This is an example of
Product extensions
What technology should a travel agent use specifically to notify clients of web pages of interest?
Social bookmarks
An e-mail that allows the reader to click on certain text and be transported to a specific web site is using
Hyperlinks
The Treetop Resort and Spa wants to increase its web site's visibility on major search engines such as AOL and Google. Which of the following strategies is most likely to optimize the resort's ranking on the search engines:
Detailed, accurate site map
What is an important part of designing an effective advertisement:
Typography
What should a destination marketer put in the lower right-hand corner of an ad layout?
Logo
What color harmonies
tend to stimulate intense emotion and energy?
Red, yellow and orange
One week prior to its official grand opening, Wacky Wild Fun Park invited 200 teenagers to a complimentary "sneak preview Saturday" of all that the amusement park has to offer- its rides, food and entertainment. At the end of the day, as each teen passed through the exit gate, park employees gave each guests five Wacky Wild Key chains to pass on to their friends. Park employees also reminded the departing guests to tell their friends about all the fun they had at the amusement park. This is an example of:
Buzz marketing
An up-and-coming international hotel chain invited a popular
syndicated television show host to stay at one of its hotels for a night and then share her experiences with her viewing audience and blog readers. The hotel chain asked the talk show host to act as a(n) ________ in its word-of-mouth marketing campaign.
Influencer
The main message of advertising copy usually focuses on a product's
Benefits
What is a characteristic of effective Internet ad copy:
Bulleted content to facilitate skimming and understand
An account manager for
a large national travel company is responsible for proofing print ads that will coincide with the company's Super Bowl ads. What type of proof should the account manager request?
Press
You handle your
restaurant's public relations activities. What would be an issue would be appropriate for the restaurant to
address:
Feeding the homeless
Why is a fact sheet helpful to writers of news releases?
It helps writers to priorities the information
The Smart Travelers' Store is planning a special promotion for Valentine's Day. What should you do the day before to make sure that your department is prepared?
Confirm that red items have been displayed
