DMD C6 Impact of New Media in Journalism, Advertising and Public Relations

Flashcards about the impact of new media

social media

About one in five U.S. adults gets their political news primarily through __.

electoral politics

Social networks play an increasingly important role in __.

once-marginalized groups

Social media allows people to communicate more freely, helping to create influential social organizations among __.

the masses

Increased visibility of issues through new media has shifted the balance of power from the hands of a few to __.

slacktivism

New media sometimes encourages '__,' where people support social issues online without real-life engagement.

time and money

A study found that people presented with the option of ‘liking’ a social cause may use this option to opt-out of actually committing __.

revenue

Companies use social media to connect with customers and build __.

insights

Businesses use social media to generate __ stimulate demand, and create targeted product offerings.

knowledge sharing

Implementing social networks within the workplace can strengthen __.

negative social proof

A low number of social ‘shares’ can lead to __ and destroy business credibility

LinkedIn

Professional social networks like __ are important platforms for job seekers to market their personal brand.

research

Employers use social networking sites to __ job candidates.

podcasts

Common tools for learning in many educational institutions include blogs, wikis, LinkedIn, Twitter, Facebook, and __.

anxiety

Heavy use of social media platforms is linked to an increased risk of depression, self-harm, __ and loneliness.

FOMO (Fear of Missing Out)

__ is the feeling that other people are living better lives or having more fun compared with you.

blackmail

Misuse of social media platforms can lead to spreading rumors, sharing videos aimed at destroying reputations, and __

privacy

Stalking, identity theft, personal attacks, and misuse of information are examples of lack of __ on social media.

traditional friendship

The term 'friend' as used on social media is a weak shadow of __.

credibility

Maintaining __ as a trusted news source is a journalist’s biggest challenge due to the proliferation of 'fake news'.

Fake news

__ can be defined as false information that is broadcast or published as news for fraudulent or politically motivated purposes.

press releases

More than a third of journalists find __ most useful for generating stories or story ideas.

digital-first thinking

Public Relations professionals have been quick to adopt __ towards digital campaigns and strategies.

Digital PR

__ is a strategy used to increase awareness of your brand using online methods.

analytics

Social media advertising utilizes social media __ to see how users engage with ad campaigns.

reaching

Social media advertising gives great flexibility in __ and targeting audiences with more specific ads.

cost-effective

Social media ads are more __ than traditional marketing.

flexible

Social media advertising provides more __, personal marketing messages.

targeting

Social media advertising has a range of options for __.

Social media advertising

__is the best way to promote events