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social psychology
the scientific study of how we think about, influence, and relate to one another
conformity
Adjusting one's behavior or thinking to coincide with a group standard.
informative influence
the tendency for people to conform when they assume that the behavior of others represents the correct way to respond
normative influence
even if you know what's right, do what group does to avoid social rejection
privately conform
change behaviors and opinions to align with group
publically conform
you're outwardly changing but inside you maintain core beliefs. You only outwardly agree with the group.
group polarization
the enhancement of a group's prevailing inclinations through discussion within the group
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
conformity
Adjusting one's behavior or thinking to coincide with a group standard.
obedience
A form of compliance that occurs when people follow direct commands, usually from someone in a position of authority
Social anomie
Mismatch between personal or group standards and wider social standards (lack of social ethic and absence of legitimate aspirations)
compliance
Conforming to a request or demand
Robert Cialdini
studied psychology of persuasion, concluded that fear tactics are unsucessful in persuasion
identification
the process by which, according to Freud, children incorporate their parents' values into their developing superegos
internalization
private acceptance of a proposition, orientation, or ideology
normative social influence
influence resulting from a person's desire to gain approval or avoid disapproval
informative social influence
influence resulting from one's willingness to accept others' opinions about reality
Soloman Asch Experiment
this experiment asked which line was identical to X. They found that the participant was confident in his answer until his peers chose a different answer which made the participant conform to the group
Gestalt psychologists
a group of psychologists who proposed principles governing perception, such as laws of organization, and a perceptual approach to problem solving involving restructuring
Perceptual error
truly believed answer given by others were correct.
ecological validity
the idea that cognition should be measured in settings that are as realistic as possible and that the abilities measured should be those needed in real life
demand characteristics
those aspects of an observational setting that cause people to behave as they think someone else wants or expects
Milgram Studies
Done in 1960s. Subjects administered shocks of increasing voltage for wrong answers. Milgram predicted that most people would stop giving shocks once the "learner" started feeling pain. Predictions were wrong and 65% of the subjects delivered full course of shocks.
just-world phenomenon
the tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get
self-serving bias
the tendency for people to take personal credit for success but blame failure on external factors
fundamental attribution error
the tendency for observers, when analyzing another's behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
Stanford Prison Experiment
Philip Zimbardo's study of the effect of roles on behavior. Participants were randomly assigned to play either prisoners or guards in a mock prison. The study was ended early because of the "guards'" role-induced cruelty.
Zimbardo
Stanford Prison Experiment
situational attribution
attribution to factors external to an actor, such as the task, other people, or luck
dispositional attribution
assuming that another's behavior is due to personality factors, not situational ones
Deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
cognitive dissonance
an unpleasant state that arises when a person recognizes the inconsistency of his or her actions, attitudes, or beliefs
Internalization
process by which a norm becomes a part of an individual's personality, thereby conditioning the individual to conform to society's expectations
demand characteristics
those aspects of an observational setting that cause people to behave as they think someone else wants or expects
selection bias
in an experiment, unintended differences between the participants in different groups
Factors that influence conformity
1) Group size (the larger, the better)
2) Unanimity
3) Cohesion
4) Status
5) Accountability
6) No prior commitment
group status
the esteem in which the group is held by people not in the group
group cohesion
the sense of solidarity or loyalty that individuals feel toward a group to which they belong
Public Response
people conform more when they must respond in front of others rather than writing their answers privately
institutional authority
less obedience at lower status institution
victim distance
If you can't actually see the victim, you're more likely to conform
Depersonalization
feelings of detachment from one's mental processes or body
Role models for defiance
more likely to obey when we see others doing the same
bystander effect
the tendency for any given bystander to be less likely to give aid if other bystanders are present
diffusion of responsibility theory
says that, in the presence of others, individuals feel less personal responsibility and are less likely to take action in a situation where help is required
Kitty Genovese
Murdered outside apartment- prompted to investigate bystander effect due to diffusion of responsibility
social facillitation
stronger responses on simple or well-learned tasks in the presence of others
dominant response
in a person's hierarchy of possible responses in any context, the response he or she is most likely to make
arousal
a general level of activation that is reflected in several physiological systems
nervous energy
arousal
simple tasks
performance improves with arousal
complex tasks
performance improves at first, but then becomes impaired with arousal
Yerkes-Dodson Law
the principle that performance increases with arousal only up to a point, beyond which performance decreases
social loafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
Hawthorne effect
the alteration of behavior by the subjects of a study due to their awareness of being observed.
agents of socialization
social institutions, including families and schools, that help to shape individuals' basic political beliefs and values
socialization
the lifelong social experience by which people develop their human potential and learn culture
hidden curriculum
the informal and unofficial aspects of culture that children are taught in school
norms
rules and expectations by which a society guides the behavior of its members
sanctions
something that forces obedience with a law or rule
positive sanction
a reward or positive reaction for following norms, ranging from a smile to a material reward
negative sanction
a punishment or the threat of punishment used to enforce conformity
formal sanctions
sanctions imposed by persons given special authority
informal sanctions
rewards or punishments that can be applied by most members of a group
formal norms
established, written rules
informal norms
casual behaviors that are generally and widely conformed to
Folkways
norms that are not strictly enforced
mores
norms that are widely observed and have great moral significance
laws
a norm that is formally defined and enforced by officials
taboos
mores so strong that their violation is considered to be extremely offensive and even unmentionable
deviance
the recognized violation of cultural norms
Symbolic Interactionism
a micro-level theory in which shared meanings, orientations, and assumptions form the basic motivations behind people's actions
Theory of Differential Association
Deviance is a learned behavior that results from continuous exposure to others whom violate norms and laws
labeling theory
the idea that deviance and conformity result not so much from what people do as from how others respond to those actions
primary deviance
deviance involving occasional breaking of norms that is not a part of a person's lifestyle or self-concept
secondary deviance
in labeling theory, the subsequent deviant identity or career that develops as a result of being labeled deviant
strain theory
Merton's theory that deviance occurs when a society does not give all its members equal ability to achieve socially acceptable goals
collective behavior
-Happens when large numbers of individuals rapidly behave in ways that are not in line with societal norms
-Time limited
-Involves short social interactions
-Have loose norms
fad
a temporary period of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity
mass hysteria
outbreak of irrational behavior that is spread by social contagion
riots
characterized by large # of people who engage in dangerous behavior, such as vandalism, violence, or other crimes
mass psychogenic illness
the occurrence in a group of people of similar physical symptoms with no known physical cause
Epidemic Hysteria
mass psychogenic illness
mob
a group of angry people
non-associative learning
Occurs when an organism is repeatedly exposed to one type of stimulus
habituation
an organism's decreasing response to a stimulus with repeated exposure to it
sensitization
an increase in behavioral response after exposure to a stimulus
Dishabituation
recovery of a habituated response after a change in stimulation
associative learning
linking two stimuli, or events, that occur together
classical conditioning
a type of learning in which one learns to link two or more stimuli and anticipate events
Pavlov
Classical conditioning: dogs
Respondent Conditioning
Classical Conditioning, Pavlovian Conditioning, S-S (stimulus-stimulus) Pairing, Conditioned Stimulus-Conditioned Response (CS-CR)
unconditioned stimulus
in classical conditioning, a stimulus that unconditionally—naturally and automatically—triggers a response.
unconditioned response
In classical conditioning, the unlearned, naturally occurring response to the unconditioned stimulus (US), such as salivation when food is in the mouth.
neutral stimulus
in classical conditioning, a stimulus that elicits no response before conditioning
trial
In classical conditioning, any presentation of a stimulus or pair of stimuli.
conditioned stimulus
a stimulus that elicits a response only after learning has taken place
conditioned response
a learned response to a previously neutral stimulus
generalization
the tendency, once a response has been conditioned, for stimuli similar to the conditioned stimulus to elicit similar responses