New mdia perspectives and users

What is Digitalisation

The conversion of analogue media and information into digital binary code which underpins the rise of new media

What is technological convergence?

The process where previously separate media integrates into a single system eg. Mobile phone.

What is cultural convergence

The way that cultures influence each their more that they did previously

What is interactivity

A two way affair which allows consumers and users to get more involved.

What is choice?

A way of giving audiences greater control over what when and how they consume the media. This can be seen in simple acts such as liking posts on facebook

What is participatory culture?

Users directly create share and comment on content. Jenkins argues that this has allowed new media users to challenge traditional and official perspectives, aligning with postmodernist ideas about the breakdown over meta narratives.

What percentage of people access the internet via a smart device?

69%

How many hours of internet are people now using

20.5 (doubled)

Who identified the two primary perspectives in the debate on new media users?

Curran and seaton

What are the two perspectives and what view do they take ?

Neophiliacs- optimistic about role of new media

Cultural pessimists- take a more negative view.

What are the 4 concepts that Neophiliacs argue the new media results ? explain each one

1. Increased consumer choice- consumers have more choice in what content they consume, how they access media and how they interact with it. This will push media companies to improve content to attract audiences.

2. The E-Commerce boom- consumers have more choice and easier price comparison compared to traditional high street shops.

3. Democracy Re- Energised- a) people can now access more information and viewpoints helping them make informed decisions and get involved in politics. B) online platforms have been used to raise awareness and grow campaigns eg. Me too movement.

4. Access information- people have access to huge parts of information making them more informed through 24 hour news coverage