Marketing Basics

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5 Terms

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Marketing
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers
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Marketing Mix
Describes how a business “blends” the four marketing elements
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The four P’s
Product, Place, Price, Promotion
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Product
What a business offers their customers to satisfy their needs
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Place
The locations and methods used to make products available to customers