Sellers and Incentives - Vocabulary Flashcards

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Vocabulary flashcards covering key concepts from Sellers and Incentives: Perfect competition, the seller’s problem, costs, revenues, profits, supply decisions, and related concepts.

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32 Terms

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Perfect competition

A market structure with many buyers and sellers, identical goods, free entry and exit; no single agent can influence the market price.

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The Seller’s Problem

Three tasks the seller faces: how to produce the product, what it costs, and how much to sell for to maximize profit, making decisions at the margin.

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Production function

The relationship between inputs used and the maximum output that can be produced.

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Short run

A period in which at least one input is fixed; some costs cannot be changed.

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Long run

A period in which all inputs are variable; firms can adjust all factors of production.

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Variable cost (VC)

Costs that change as the level of output changes.

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Fixed cost (FC)

Costs that do not change with the level of output in the short run (overhead).

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Total cost (TC)

The sum of variable costs and fixed costs (TC = VC + FC).

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Average Total Cost (ATC)

Total cost per unit of output (ATC = TC / Q).

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Average Variable Cost (AVC)

Variable cost per unit of output (AVC = VC / Q).

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Average Fixed Cost (AFC)

Fixed cost per unit of output (AFC = FC / Q).

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Marginal Cost (MC)

The change in total cost from producing one more unit of output.

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Marginal Product (MP)

The change in total output when one additional unit of input is used.

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Marginal Revenue (MR)

The change in total revenue from selling one more unit of output.

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Total Revenue (TR)

Price times quantity sold (TR = P × Q).

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Profit (economic vs accounting)

Economic profit = TR − total costs (including explicit and implicit costs); accounting profit = TR − explicit costs.

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Economic profit

Profit that includes opportunity costs; can be zero or negative if implicit costs are not covered.

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Accounting profit

Profit calculated using explicit costs only.

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MR = MC rule

Profit is maximized where marginal revenue equals marginal cost; in perfect competition MR = P.

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Shutdown decision

In the short run, shut down if price < AVC; continue if price ≥ AVC; not the same as exiting in the long run.

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Free entry and exit

No barriers preventing firms from entering or leaving the market.

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Long-run competitive equilibrium

With free entry/exit, firms earn zero economic profit; long-run supply is often horizontal.

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Elasticity of supply

Responsiveness of quantity supplied to price; es = (%ΔQs)/(%ΔP).

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Elasticity types (supply)

Elastic (es > 1), Inelastic (es < 1), Unit elastic (es = 1).

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Economies of scale

ATC falls as output increases due to factors like specialization and efficiencies.

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Constant returns to scale

ATC remains unchanged as output increases.

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Diseconomies of scale

ATC rises as output increases due to inefficiencies at larger scales.

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Sunk costs

Fixed costs that cannot be recovered; they should not affect current/future production decisions.

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Price-taking behavior

In a perfectly competitive market, firms cannot influence price; they take the market price as given.

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Short-run supply curve (MC above AVC)

In the short run, a firm’s supply is the portion of its MC curve above the AVC curve.

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Producer surplus

The area below the market price and above the marginal cost curve; the difference between what producers are willing to accept and what they actually receive.

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Law of diminishing returns

As more units of a variable input are added to a fixed input, marginal product eventually declines.