d.a mod 2

micro lens

examines a specific dataset. solves a particular problem. short-term focus, single conclusion

macro lens

ongoing, continuous process. supports long-term decisions. improves organizational performance

step 1 define problem

what problem are we actually trying to solve?

step 2 collect data

what precise data do we need to answer our question?

step 3 clean data

is the gathered evidence accurate, consistent, and complete?

step 4 analyze data

what hidden relationships can we uncover in the clean data?

step 5 visualize results

how can we present complex results clearly and visually

step 6 tell the story

what actionable story does this data tell?

descriptive, diagnostic

type of analytics in the hindsight zone

predictive, prescriptive

type of analytics in the foresight zone