ts pmo sybau

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econ quiz notes

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16 Terms

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Demand

The desire to own a product AND the willingness and ability to buy it.

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Price of the product

the amount of money required to purchase a product

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Quantity

the amount of a product that is offered for sale at a given time.

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Demand curve

A graph showing the quantity of a product demanded at each price. (individual)

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Incentive

A motivating influence that causes a person to act.

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Law of demand

The principle that quantity demanded varies inversely with price.

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Market demand curve

Shows the quantities of a product demanded by all consumers at all possible prices.

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Marginal Utility

The extra satisfaction or additional usefulness gained from acquiring multiple units of a product.

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Diminishing marginal utility

The principle that the extra satisfaction from using additional products declines as more is consumed.

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Income effect

The change in quantity demanded due to a change in price making consumers feel richer or poorer.

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Change in price

the only thing that can change quantity demanded

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Substitution effect

consumers substitute an alternative product for one that has become more expensive

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Demand Elasticity

The extent to which a change in price causes a change in quantity demanded.

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Elastic Demand

When a change in price causes a relatively larger change in quantity demanded.

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Inelastic Demand

When a change in price causes a relatively smaller change in quantity demanded.

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Unit Elastic Demand

When a change in price causes a proportional change in quantity demanded.