Foundations - Google Digital Marketing & Ecommerce | Quizlet

Question 1

Fill in the blank: _____ is the buying and selling of goods and services online.

E-commerce

Question 2

Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

Digital marketing

Question 3

With digital marketing, potential customers can take an action the moment they experience the ad. Which advantage of digital marketing does this represent?

You get faster results.

Question 5

Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst?

Communicate data insights effectively to engage an audience.

What contains your samples of past work and demonstrates relevant work experience?

Portfolio

Question 8

Fill in the blank: _____ role is when you partner with companies to fill their digital marketing and advertising needs.

An agency

7.

Question 7

Which of the following roles is when you work for a single company to market and sell their products?

In-house

Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply.

Ensure email ads generate desired results on a website.

Confirm customer interactions align with business objectives.

Edit content on a brand's website.

Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.

Analyze data from marketing campaigns.

Optimizing paid advertising campaigns, managing an online marketing presence, and monitoring website analytics are tasks typical for which e-commerce role level?

Associate-level roles

Which of the following are benefits of working in a marketing agency role? Select all that apply.

Learn certain skill sets very well.

Correct

Collaborate on a variety of initiatives in multiple industries.

Correct

Develop broad and flexible expertise.

Which of the following statements regarding working in a marketing career is generally true?

It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.

With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

You can build relationships with customers

Digital marketing has certain advantages over traditional marketing because it:

Reduces wasteful spending

Adapts to new technologies

Reaches target audiences with more precision

Conducting a SWOT audit will help you identify the internal context of your company. It's an acronym for strengths, weaknesses, opportunities, and threats

strengths, weaknesses, opportunities, and threats

A SWOT audit examines the internal context of your brand while PESTLE audit examines the

SWOT: the internal context of your brand

PESTLE: external context of your brand.